User Decisions in a (Partly) Digital World: Comparing Digital Piracy to Legal Alternatives for Film and Music

Rob Veitch; Ioanna Constantiou

User Decisions in a (Partly) Digital World: Comparing Digital Piracy to Legal Alternatives for Film and Music

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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Abstract

Technologies enabling digital piracy have expanded the variety of options available to users when deciding how to access a product. As a result, access-mode decisions for film and music are broader than for other goods where the piracy option is not as prevalent. This paper presents a model of
access-mode decisions for film and music which integrates elements of previous digital piracy models and expands upon them to reflect the decision’s complexity. We depict the access-mode decision as being influenced by the user’s product desire, price perceptions, perceived risks, internal regulators of
behaviour, resources and legal availability. We test the model for film and music using causal data of access-mode decisions collected from students at two Danish universities. Our findings indicate that the economic considerations of price perception and legal availability are the most consistent factors in influencing the access-mode decision across different legal options. The paper concludes with an outline for future research.

Original language	English
Title of host publication	ECIS 2012 Proceedings
Editors	Jan Pries-Heje, Mike Chiasson, Jonathan Wareham, Xavier Busquets, Josep Valor, Sandra Seiber
Number of pages	12
Place of Publication	Atlanta, GA
Publisher	Association for Information Systems. AIS Electronic Library (AISeL)
Publication date	2012
Chapter	Paper 174
ISBN (Electronic)	978-84-88971-54-8
Publication status	Published - 2012
Event	20th European Conference on Information Systems, ECIS 2012 - Eade Business School, Ramon Llull University, Barcelona, Spain Duration: 10 Jun 2012 → 13 Jun 2012 Conference number: 20 http://www.ecis2012.eu/

Conference

Conference	20th European Conference on Information Systems, ECIS 2012
Number	20
Location	Eade Business School, Ramon Llull University
Country/Territory	Spain
City	Barcelona
Period	10/06/2012 → 13/06/2012
Internet address	http://www.ecis2012.eu/

Series	Proceedings of the European Conference on Information Systems
ISSN	0000-0034

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Veitch, R., & Constantiou, I. (2012). User Decisions in a (Partly) Digital World: Comparing Digital Piracy to Legal Alternatives for Film and Music. In J. Pries-Heje, M. Chiasson, J. Wareham, X. Busquets, J. Valor, & S. Seiber (Eds.), ECIS 2012 Proceedings Association for Information Systems. AIS Electronic Library (AISeL). http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1173&context=ecis2012

Veitch, Rob ; Constantiou, Ioanna. / User Decisions in a (Partly) Digital World : Comparing Digital Piracy to Legal Alternatives for Film and Music. ECIS 2012 Proceedings. editor / Jan Pries-Heje ; Mike Chiasson ; Jonathan Wareham ; Xavier Busquets ; Josep Valor ; Sandra Seiber. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2012. (Proceedings of the European Conference on Information Systems).

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title = "User Decisions in a (Partly) Digital World: Comparing Digital Piracy to Legal Alternatives for Film and Music",

abstract = "Technologies enabling digital piracy have expanded the variety of options available to users when deciding how to access a product. As a result, access-mode decisions for film and music are broader than for other goods where the piracy option is not as prevalent. This paper presents a model ofaccess-mode decisions for film and music which integrates elements of previous digital piracy models and expands upon them to reflect the decision{\textquoteright}s complexity. We depict the access-mode decision as being influenced by the user{\textquoteright}s product desire, price perceptions, perceived risks, internal regulators ofbehaviour, resources and legal availability. We test the model for film and music using causal data of access-mode decisions collected from students at two Danish universities. Our findings indicate that the economic considerations of price perception and legal availability are the most consistent factors in influencing the access-mode decision across different legal options. The paper concludes with an outline for future research.",

keywords = "User behaviour, Digital piracy, Adoption decision, Digital products",

author = "Rob Veitch and Ioanna Constantiou",

year = "2012",

language = "English",

series = "Proceedings of the European Conference on Information Systems",

editor = "Jan Pries-Heje and Mike Chiasson and Jonathan Wareham and Xavier Busquets and Josep Valor and Sandra Seiber",

booktitle = "ECIS 2012 Proceedings",

publisher = "Association for Information Systems. AIS Electronic Library (AISeL)",

note = "20th European Conference on Information Systems, ECIS 2012 ; Conference date: 10-06-2012 Through 13-06-2012",

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Veitch, R & Constantiou, I 2012, User Decisions in a (Partly) Digital World: Comparing Digital Piracy to Legal Alternatives for Film and Music. in J Pries-Heje, M Chiasson, J Wareham, X Busquets, J Valor & S Seiber (eds), ECIS 2012 Proceedings. Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, Proceedings of the European Conference on Information Systems, 20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, 10/06/2012. <http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1173&context=ecis2012>

User Decisions in a (Partly) Digital World: Comparing Digital Piracy to Legal Alternatives for Film and Music. / Veitch, Rob; Constantiou, Ioanna.
ECIS 2012 Proceedings. ed. / Jan Pries-Heje; Mike Chiasson; Jonathan Wareham; Xavier Busquets; Josep Valor; Sandra Seiber. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL), 2012. (Proceedings of the European Conference on Information Systems).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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T1 - User Decisions in a (Partly) Digital World

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AU - Veitch, Rob

AU - Constantiou, Ioanna

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N2 - Technologies enabling digital piracy have expanded the variety of options available to users when deciding how to access a product. As a result, access-mode decisions for film and music are broader than for other goods where the piracy option is not as prevalent. This paper presents a model ofaccess-mode decisions for film and music which integrates elements of previous digital piracy models and expands upon them to reflect the decision’s complexity. We depict the access-mode decision as being influenced by the user’s product desire, price perceptions, perceived risks, internal regulators ofbehaviour, resources and legal availability. We test the model for film and music using causal data of access-mode decisions collected from students at two Danish universities. Our findings indicate that the economic considerations of price perception and legal availability are the most consistent factors in influencing the access-mode decision across different legal options. The paper concludes with an outline for future research.

AB - Technologies enabling digital piracy have expanded the variety of options available to users when deciding how to access a product. As a result, access-mode decisions for film and music are broader than for other goods where the piracy option is not as prevalent. This paper presents a model ofaccess-mode decisions for film and music which integrates elements of previous digital piracy models and expands upon them to reflect the decision’s complexity. We depict the access-mode decision as being influenced by the user’s product desire, price perceptions, perceived risks, internal regulators ofbehaviour, resources and legal availability. We test the model for film and music using causal data of access-mode decisions collected from students at two Danish universities. Our findings indicate that the economic considerations of price perception and legal availability are the most consistent factors in influencing the access-mode decision across different legal options. The paper concludes with an outline for future research.

KW - User behaviour

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KW - Adoption decision

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M3 - Article in proceedings

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A2 - Pries-Heje, Jan

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A2 - Busquets, Xavier

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PB - Association for Information Systems. AIS Electronic Library (AISeL)

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Veitch R, Constantiou I. User Decisions in a (Partly) Digital World: Comparing Digital Piracy to Legal Alternatives for Film and Music. In Pries-Heje J, Chiasson M, Wareham J, Busquets X, Valor J, Seiber S, editors, ECIS 2012 Proceedings. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). 2012. (Proceedings of the European Conference on Information Systems).