User Decisions in a (Partly) Digital World: Comparing Digital Piracy to Legal Alternatives for Film and Music

Rob Veitch, Ioanna Constantiou

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    Abstract

    Technologies enabling digital piracy have expanded the variety of options available to users when deciding how to access a product. As a result, access-mode decisions for film and music are broader than for other goods where the piracy option is not as prevalent. This paper presents a model of
    access-mode decisions for film and music which integrates elements of previous digital piracy models and expands upon them to reflect the decision’s complexity. We depict the access-mode decision as being influenced by the user’s product desire, price perceptions, perceived risks, internal regulators of
    behaviour, resources and legal availability. We test the model for film and music using causal data of access-mode decisions collected from students at two Danish universities. Our findings indicate that the economic considerations of price perception and legal availability are the most consistent factors in influencing the access-mode decision across different legal options. The paper concludes with an outline for future research.
    Original languageEnglish
    Title of host publicationECIS 2012 Proceedings
    EditorsJan Pries-Heje, Mike Chiasson, Jonathan Wareham, Xavier Busquets, Josep Valor, Sandra Seiber
    Number of pages12
    Place of PublicationAtlanta, GA
    PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publication date2012
    ChapterPaper 174
    ISBN (Electronic)978-84-88971-54-8
    Publication statusPublished - 2012
    EventThe 20th European Conference on Information Systems (ECIS) 2012 - Eade Business School, Ramon Llull University, Barcelona, Spain
    Duration: 10 Jun 201213 Jun 2012
    Conference number: 20
    http://www.ecis2012.eu/

    Conference

    ConferenceThe 20th European Conference on Information Systems (ECIS) 2012
    Number20
    LocationEade Business School, Ramon Llull University
    CountrySpain
    CityBarcelona
    Period10/06/201213/06/2012
    Internet address
    SeriesProceedings of the European Conference on Information Systems
    ISSN0000-0034

    Cite this

    Veitch, R., & Constantiou, I. (2012). User Decisions in a (Partly) Digital World: Comparing Digital Piracy to Legal Alternatives for Film and Music. In J. Pries-Heje, M. Chiasson, J. Wareham, X. Busquets, J. Valor, & S. Seiber (Eds.), ECIS 2012 Proceedings Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). Proceedings of the European Conference on Information Systems