Use of Payment Technology: A Perspective Based on Theory of Consumption Value

Xiao Xiao, Jonas Hedman, Emma Runnemark

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    Drawing on the theory of consumption value, this research-in-progress strives to provide a theoretical explanation of payment technology use by investigating the relationship between consumers’ perceptions of different consumption values associated with a certain payment technology and their choice to use the technology. We conducted the study in the context of Denmark, a Northern European country, with three well established payment technologies: cash, payment cards, and Internet banking. Following a focus group of identifying and defining four types of consumption values associated with each payment technology, a survey was then conducted by a national statistics agency in the country. Preliminary results have shown that different consumption values matter for the use of different payment technologies. The findings will potentially contribute to a better understanding of consumer payment behavior, as well as the debate on moving towards a cashless society.
    Original languageEnglish
    Title of host publicationECIS 2015 Proceedings
    EditorsJörg Becker, Jan vom Brocke, Marco De Marco
    Number of pages12
    Place of PublicationAtlanta, GA
    PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publication date2015
    Article number40
    ISBN (Print)9783000502842
    Publication statusPublished - 2015
    EventThe 23rd European Conference on Information Systems (ECIS) 2015 - Westfälische Wilhelms-Universität Münster, Münster, Germany
    Duration: 26 May 201529 May 2015
    Conference number: 23


    ConferenceThe 23rd European Conference on Information Systems (ECIS) 2015
    LocationWestfälische Wilhelms-Universität Münster
    Internet address
    SeriesProceedings of the European Conference on Information Systems


    • Cash
    • Payment cards
    • Internet banking
    • Payment
    • Technology use
    • Theory of consumption value

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