Abstract
Drawing on the theory of consumption value, this research-in-progress strives to provide a theoretical explanation of payment technology use by investigating the relationship between consumers’ perceptions of different consumption values associated with a certain payment technology and their choice to use the technology. We conducted the study in the context of Denmark, a Northern European country, with three well established payment technologies: cash, payment cards, and Internet banking. Following a focus group of identifying and defining four types of consumption values associated with each payment technology, a survey was then conducted by a national statistics agency in the country. Preliminary results have shown that different consumption values matter for the use of different payment technologies. The findings will potentially contribute to a better understanding of consumer payment behavior, as well as the debate on moving towards a cashless society.
Original language | English |
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Title of host publication | ECIS 2015 Proceedings |
Editors | Jörg Becker, Jan vom Brocke, Marco De Marco |
Number of pages | 12 |
Place of Publication | Atlanta, GA |
Publisher | Association for Information Systems. AIS Electronic Library (AISeL) |
Publication date | 2015 |
Article number | 40 |
ISBN (Print) | 9783000502842 |
Publication status | Published - 2015 |
Event | The 23rd European Conference on Information Systems (ECIS) 2015 - Westfälische Wilhelms-Universität Münster, Münster, Germany Duration: 26 May 2015 → 29 May 2015 Conference number: 23 http://www.ecis2015.eu/ |
Conference
Conference | The 23rd European Conference on Information Systems (ECIS) 2015 |
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Number | 23 |
Location | Westfälische Wilhelms-Universität Münster |
Country/Territory | Germany |
City | Münster |
Period | 26/05/2015 → 29/05/2015 |
Internet address |
Series | Proceedings of the European Conference on Information Systems |
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ISSN | 0000-0034 |
Keywords
- Cash
- Payment cards
- Internet banking
- Payment
- Technology use
- Theory of consumption value