Updated Plan for the Impact, Evaluation and Exploitation of Results

The INCULTUM project responded to the H2020 call TRANSFORMATIONS-04-2019-2020: Innovative approaches to urban and regional development through cultural tourism, whichasked for sustainable social, cultural,and economic developmentusing cultural tourism as a tool. In INCULTUM this has beenachieved through ten pilot cases scattered across Europe covering a wide range of contexts, partners, associated partners,and stakeholders. The aim has been to demonstrate the high potential of the marginal and peripheral places and their cultural heritage and resources when managed by local communities and stakeholders. Chapter 2 explains the change of perspective of WP7 and of this deliverable as the project is drawing to a close. The focus shifts from facilitating the process of launching innovative cultural tourism products towards the sustainability of those same products past INCULTUM and towards making sure that the innovationsof the project reach as far as possible.Chapter 3 will explain the place of this deliverable within the work of WP7 and in relation to the other deliverables prepared by the WP7-team, and chapter 4 will detail the main terminology used when evaluating the performance of the pilots individually and INCULTUM as a whole, paying particular attention to the results-oriented vocabulary: measurable results, outcomes and impact.In chapter 5,the achievements of each pilot will be discussed in detail. Even if the attention will be on what has been achieved in each case, there will also be a thorough discussion of the future perspective both in the short as well as in the medium and long term. Chapter 6 will discuss a couple of the overarching challengesthat has appeared in the course of INCULTUM,and which include a number of aspects that is relevant in most of the pilots as well as in most other cultural tourism destination in rural and remote areas. Chapter 7 contains the main evaluation of the INCULTUM project beyond all the individual pilots, discussing first the types of results produced in the INCULTUM pilots.The KPIs detailed in the Grant Agreement are revisited and a couple of challenges that such a projects entails are discussed. The chapter then lists the successful exploitation activities, especially the cross-pilot fertilizations where the pilots have learned something from each other or take up an idea, a tool,or a method from each other. Last, but not least, the chapter details a number of representative examples of impact in the makingeven if it normally takes quite a lot of time for impact to materialise, and chapter 8 sums it all up in a balanced conclusion.