Unveiling Brand Silence: Consumer Expectations and Interpretations in the Era of Brand Activism

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Original language	English
Publication date	2025
Number of pages	4
Publication status	Published - 2025
Event	5th Brand Meaning Research Network Workshop: Impactful Branding Research - NEOMA Business School, Reims, France Duration: 3 Apr 2025 → 4 Apr 2025 Conference number: 5

Workshop	5th Brand Meaning Research Network Workshop
Number	5
Location	NEOMA Business School
Country/Territory	France
City	Reims
Period	03/04/2025 → 04/04/2025

Handle.net

@conference{afb94a60b8a349e08e24e3140d0173a6,

title = "Unveiling Brand Silence: Consumer Expectations and Interpretations in the Era of Brand Activism",

author = "Matteo Balboni and \{von Wallpach\}, Sylvia and Milena Micevski and \{Heeris Christensen\}, Anna-Bertha",

year = "2025",

language = "English",

note = "5th Brand Meaning Research Network Workshop ; Conference date: 03-04-2025 Through 04-04-2025",

}