Untangling Utilitarian and Hedonic Consumption Behaviors in Online Shopping

Eric T. K. Lim, Chee-Wee Tan, Dianne Cyr

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 16th Pacific Asia Conference on Information Systems (PACIS 2012)
EditorsShan L. Pan, Tru H. Cao
Number of pages16
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date15 Jul 2012
Publication statusPublished - 15 Jul 2012
Externally publishedYes
EventThe 16th Pacific Asia Conference on Information Systems. PACIS 2012 - Hochiminh City, Viet Nam
Duration: 11 Jul 201215 Jul 2012
Conference number: 16
http://www.pacis2012.org

Conference

ConferenceThe 16th Pacific Asia Conference on Information Systems. PACIS 2012
Number16
CountryViet Nam
CityHochiminh City
Period11/07/201215/07/2012
SponsorAssociation for Information Systems
Internet address

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