Unobtrusive Marketing Research Methods: An Empirical Investigation

Marcus Schmidt

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings from The Seventh Symposium on Cross-Cultural Consumer and Business Studies
Editors	Gerald Albaum
Publication date	1999
Publication status	Published - 1999
Externally published	Yes
Event	The Seventh Symposium on Cross-Cultural Consumer and Business Studies - Cancun, Mexico Duration: 10 Dec 1999 → 13 Dec 1999 Conference number: 7

Conference	The Seventh Symposium on Cross-Cultural Consumer and Business Studies
Number	7
Country/Territory	Mexico
City	Cancun
Period	10/12/1999 → 13/12/1999

Handle.net

@inproceedings{637b3781c1f84983a73cdca9083e6cd7,

title = "Unobtrusive Marketing Research Methods: An Empirical Investigation",

author = "Marcus Schmidt",

year = "1999",

language = "English",

editor = "Gerald Albaum",

booktitle = "Proceedings from The Seventh Symposium on Cross-Cultural Consumer and Business Studies",

note = "The Seventh Symposium on Cross-Cultural Consumer and Business Studies ; Conference date: 10-12-1999 Through 13-12-1999",

}

TY - GEN

T1 - Unobtrusive Marketing Research Methods

T2 - The Seventh Symposium on Cross-Cultural Consumer and Business Studies

AU - Schmidt, Marcus

N1 - Conference code: 7

PY - 1999

Y1 - 1999

M3 - Article in proceedings

BT - Proceedings from The Seventh Symposium on Cross-Cultural Consumer and Business Studies

A2 - Albaum, Gerald

Y2 - 10 December 1999 through 13 December 1999

ER -