Unobtrusive Marketing Research Methods: An Empirical Investigation

Marcus Schmidt

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication Proceedings from The Seventh Symposium on Cross-Cultural Consumer and Business Studies
EditorsGerald Albaum
Publication date1999
Publication statusPublished - 1999
Externally publishedYes
EventThe Seventh Symposium on Cross-Cultural Consumer and Business Studies - Cancun, Mexico
Duration: 10 Dec 199913 Dec 1999
Conference number: 7

Conference

ConferenceThe Seventh Symposium on Cross-Cultural Consumer and Business Studies
Number7
CountryMexico
CityCancun
Period10/12/199913/12/1999

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