Unethical Behaviour of Social Media Influencers: History, Practice and Future Research

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationThe SAGE Handbook of Social Media Marketing
EditorsAnnmarie Hanlon, Tracy L. Tuten
Number of pages14
Place of PublicationLondon
PublisherSAGE Publications
Publication date2022
Pages456-469
Chapter28
ISBN (Print)9781529743784
DOIs
Publication statusPublished - 2022

Keywords

  • Branding
  • Deceptive advertising
  • Social behavior
  • Social media

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