TY - CHAP
T1 - Undertaking Cross-disciplinary Research
AU - Lindgreen, Adam
AU - Di Benedetto, C. Anthony
AU - Brodie, Roderick J.
AU - Van der Borgh, Michel
PY - 2024
Y1 - 2024
N2 - As an applied social science, business-to-business research is inherently cross-disciplinary. The general theories that provide insight into business relationships, systems, and markets have disciplinary foundations in the economics, psychology, sociology, and management disciplines. When conducting cross-disciplinary research, academic researchers, like their counterparts in industry, must overcome functional silos. Depending on the type of research challenge, a multi-disciplinary approach may be required; however, differences in incentives, culture, terminology, and jargon, and so forth can all lead to opportunistic and counterproductive behavior. The purpose of this chapter is to explore how to undertake cross-disciplinary research that advances knowledge and understanding in the domain of business-to-business research. To achieve this purpose, we elaborate on the theorizing processes; we examine how to break cross-disciplinary boundaries; and we provide practical guidelines for undertaking cross-disciplinary research.
AB - As an applied social science, business-to-business research is inherently cross-disciplinary. The general theories that provide insight into business relationships, systems, and markets have disciplinary foundations in the economics, psychology, sociology, and management disciplines. When conducting cross-disciplinary research, academic researchers, like their counterparts in industry, must overcome functional silos. Depending on the type of research challenge, a multi-disciplinary approach may be required; however, differences in incentives, culture, terminology, and jargon, and so forth can all lead to opportunistic and counterproductive behavior. The purpose of this chapter is to explore how to undertake cross-disciplinary research that advances knowledge and understanding in the domain of business-to-business research. To achieve this purpose, we elaborate on the theorizing processes; we examine how to break cross-disciplinary boundaries; and we provide practical guidelines for undertaking cross-disciplinary research.
KW - Cross-disciplinary research
KW - Interdisciplinary research
KW - Functional silos
KW - Cross-disciplinary research
KW - Interdisciplinary research
KW - Functional silos
U2 - 10.4337/9781035323920.00015
DO - 10.4337/9781035323920.00015
M3 - Book chapter
SN - 9781035323913
T3 - How To Guides
SP - 97
EP - 107
BT - How to Fast-track your Academic Career
A2 - Lindgreen, Adam
A2 - Di Benedetto, C. Anthony
PB - Edward Elgar Publishing
CY - Cheltenham
ER -