Undertaking Cross-disciplinary Research

Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, Michel Van der Borgh

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Abstract

As an applied social science, business-to-business research is inherently cross-disciplinary. The general theories that provide insight into business relationships, systems, and markets have disciplinary foundations in the economics, psychology, sociology, and management disciplines. When conducting cross-disciplinary research, academic researchers, like their counterparts in industry, must overcome functional silos. Depending on the type of research challenge, a multi-disciplinary approach may be required; however, differences in incentives, culture, terminology and jargon, and so forth all can lead to opportunistic and counterproductive behavior. The purpose of this chapter is to explore how to undertake cross-disciplinary research that advances knowledge and understanding in the domain of business-to-business research. To achieve this purpose, we elaborate on the theorizing processes; we examine how to break cross-disciplinary boundaries; and we provide practical guidelines for undertaking cross-disciplinary research.
Original languageEnglish
Title of host publicationHow to Lead Academic Departments Successfully
EditorsAdam Lindgreen, Alan Irwin, Flemming Poulfelt, Thyra Uth Thomsen
Number of pages19
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2021
Pages276-284
ISBN (Print)9781789907148
Publication statusPublished - 2021

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