Understanding tweens' needs and motives for mobile phones: A means-end chain approach

Anne Martensen; Lars Grønholdt

Understanding tweens' needs and motives for mobile phones: A means-end chain approach

Department of Marketing

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2006
Publication status	Published - 2006
Event	The 5th International Conference on Research in Advertising (ICORIA) - Bath, United Kingdom Duration: 30 Jun 2006 → 1 Jul 2006 Conference number: 5

Conference

Conference	The 5th International Conference on Research in Advertising (ICORIA)
Number	5
Country/Territory	United Kingdom
City	Bath
Period	30/06/2006 → 01/07/2006

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@conference{c9aefa40f8ad11db9160000ea68e967b,

title = "Understanding tweens' needs and motives for mobile phones: A means-end chain approach",

keywords = "Ungdomskultur, Ungdomspsykologi, Unge, B{\o}rn, Mobiltelefoner, Forbrugeradf{\ae}rd",

author = "Anne Martensen and Lars Gr{\o}nholdt",

note = "Opstilling: 658.804 mar L{\o}be nr.: 064858 Sider: 6; The 5th International Conference on Research in Advertising (ICORIA) ; Conference date: 30-06-2006 Through 01-07-2006",

year = "2006",

language = "English",

}

TY - CONF

T1 - Understanding tweens' needs and motives for mobile phones

T2 - The 5th International Conference on Research in Advertising (ICORIA)

AU - Martensen, Anne

AU - Grønholdt, Lars

N1 - Conference code: 5

PY - 2006

Y1 - 2006

KW - Ungdomskultur

KW - Ungdomspsykologi

KW - Unge

KW - Børn

KW - Mobiltelefoner

KW - Forbrugeradfærd

M3 - Paper

Y2 - 30 June 2006 through 1 July 2006

ER -