Understanding The Role of Emotion in Advertising

Larry Percy

Research output: Working paperResearch

27 Downloads (Pure)
Original languageEnglish
Place of PublicationKøbenhavn
Number of pages16
Publication statusPublished - 2003

Cite this

Percy, Larry. / Understanding The Role of Emotion in Advertising. København, 2003.
@techreport{0ca4f580c02211db9769000ea68e967b,
title = "Understanding The Role of Emotion in Advertising",
keywords = "reklame, reklameeffekt, emotioner",
author = "Larry Percy",
year = "2003",
language = "English",
type = "WorkingPaper",

}

Understanding The Role of Emotion in Advertising. / Percy, Larry.

København, 2003.

Research output: Working paperResearch

TY - UNPB

T1 - Understanding The Role of Emotion in Advertising

AU - Percy, Larry

PY - 2003

Y1 - 2003

KW - reklame

KW - reklameeffekt

KW - emotioner

M3 - Working paper

BT - Understanding The Role of Emotion in Advertising

CY - København

ER -