Abstract
Motivated by the growing interconnection between online platforms, we examine the dynamic interplay between social buzz and contribution behavior in the crowdfunding context. Since the utility of crowdfunding projects is usually difficult to ascertain, prospective backers draw on quality signals, such as social buzz and prior-contribution behavior, to make their funding decisions. We employ the panel vector autoregression (PVAR) methodology to investigate both intra- and cross-platform effects based on data collected from three platforms: Indiegogo, one of the largest crowdfunding platforms on the web, Twitter and Facebook. Our results show a positive influence of social buzz on project backing, but a negative relationship in the reverse direction. Furthermore, we observe strong positive feedback cycles within each platform. Our results are supplemented by split-sample analyses for project orientation (Social, Cause and Entrepreneurial) and project success (Winners vs. Losers), in which Facebook shares were identified as a critical success factor.
Original language | English |
---|---|
Title of host publication | Proceedings of the 35th International Conference on Information Systems. ICIS 2014 : Social Media and Digital Collaborations |
Editors | Elena Karahanna, Ananth Srinivasan, Bernard Tan |
Number of pages | 18 |
Place of Publication | Atlanta, GA |
Publisher | Association for Information Systems. AIS Electronic Library (AISeL) |
Publication date | 2014 |
Publication status | Published - 2014 |
Externally published | Yes |
Event | The 35th International Conference on Information Systems. ICIS 2014: Building a Better World through Information Systems - The University of Auckland Business School, Auckland, New Zealand Duration: 14 Dec 2014 → 17 Dec 2014 Conference number: 35 http://icis2014.aisnet.org/ |
Conference
Conference | The 35th International Conference on Information Systems. ICIS 2014 |
---|---|
Number | 35 |
Location | The University of Auckland Business School |
Country/Territory | New Zealand |
City | Auckland |
Period | 14/12/2014 → 17/12/2014 |
Internet address |
Series | Proceedings of the International Conference on Information Systems |
---|---|
ISSN | 0000-0033 |
Keywords
- Social media
- Electronic word-of-mouth
- Social buzz
- Contribution behavior
- Informational cascades
- Crowdfunding
- Panel vector autoregression