Understanding Multi-Stakeholder Brand Co-Creation Networks: An Intersubjective Perspective

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date5 Apr 2013
Number of pages14
Publication statusPublished - 5 Apr 2013
EventThe 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013 - Catholic University of Portugal, Oporto, Portugal
Duration: 3 Apr 20135 Apr 2013
Conference number: 8
http://www.porto.ucp.pt/globalbrandconference/

Conference

ConferenceThe 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013
Number8
LocationCatholic University of Portugal
CountryPortugal
CityOporto
Period03/04/201305/04/2013
Internet address

Bibliographical note

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Cite this

von Wallpach, S., & Kornum, N. (2013). Understanding Multi-Stakeholder Brand Co-Creation Networks: An Intersubjective Perspective. Paper presented at The 8th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2013, Oporto, Portugal.