Understanding Members’ Attachment to Social Networking Sites: An Empirical Investigation of Three Theories

Eric T. K. Lim, Dianne Cyr, Chee-Wee Tan

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


    Social Networking Sites (SNSs) are pervasive phenomena in today’s society. With greater connectivity and interactivity enabled through emerging technologies, SNSs provide communication platforms for individuals to bridge spatial and temporal differences when making friends, sharing experiences, socializing with others and much more. This study therefore endeavors to shed light on this growing trend by decomposing members’ motives for participating within SNSs into identity-based, bondbased and comparison-based attachments. Each of these forms of attachment in turn affects members’ cooperative and competitive mentality towards others within SNSs. We further construct a theoretical model of members’ communal attachments within SNSs that is then empirically validated via an online survey of 787 active members of SNSs. Empirical findings suggest that members’ communal attachments play an instrumental role in sustaining their continued participation within SNSs.
    Original languageEnglish
    Title of host publicationProceedings of the 47th Annual Hawaii International Conference on System Sciences, HICSS-47
    EditorsRalph H. Sprague, Jr.
    Place of PublicationLos Alamitos, CA
    Publication date2014
    ISBN (Electronic)9781479925049
    Publication statusPublished - 2014
    EventThe 47th Hawaii International Conference on System Sciences. HICSS 2014 - Hawaii, United States
    Duration: 6 Jan 20149 Jan 2014
    Conference number: 47


    ConferenceThe 47th Hawaii International Conference on System Sciences. HICSS 2014
    Country/TerritoryUnited States
    Internet address
    SeriesProceedings of the Annual Hawaii International Conference on System Sciences

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