Understanding Media Usage Patterns of Students and Faculty via a Media Acceptance Approach: A Case of a Multi-Campus University in Ghana

Frank Senyo Loglo, Selorm Agbleze

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review


The study explores media usage configurations primarily of students (n=221) but also lecturers (n=82) in a multicampus university in Ghana. Constructs measured comprised the ownership and access to digital devices, the frequency of use, and the usage satisfaction of 53 media tools and services relevant for learning which were categorized as: digital devices and hardware, text media, general web tools and e-learning tools and services. Based on the responses, media acceptance was established by means of a media acceptance model. Results suggest mobile digital devices and mobile Internet, particularly cellular mobile data are ubiquitous, yet internet at homes remain scarce. Intensely used media by students and lecturers are not remarkably differentiated; however, significant differences exist between students at the main campus and satellite campuses, regarding the acceptance of some media tools. E-learning tools and services were the least accepted media, which to a large
extent can be attributed to a deficit in the internet infrastructure on the campuses, however the lines that delineate the acceptance of digital devices, text media and web tools appear blurred. Preferences for external media ranked higher compared to the university’s internal media offerings although they were mostly communication media. Investments in Internet technologies and infrastructure could increase the intensity in the use of e-learning tools and services, and enhance the opportunities for technology-enhanced learning across all campuses.
Original languageEnglish
Title of host publicationConference Proceedings of the 10th EDEN Research Workshop : Towards Personalized Guidance and Support for Learning
EditorsJosep M. Duart, András Szűcs
Number of pages2
Place of PublicationBudapest
PublisherEDEN Secretariat
Publication date2018
ISBN (Print)9786155511257
Publication statusPublished - 2018
Event10th EDEN Research Workshop 2018: Towards Personalized Guidance and Support for Learning - Cosmocaixa Museum, Barcelona, Spain
Duration: 24 Oct 201826 Oct 2018
Conference number: 10


Workshop10th EDEN Research Workshop 2018
LocationCosmocaixa Museum
Internet address

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