Understanding Consumer Online Buying Intention: Conceptual Model Tested on Five Product Categories

Torben Hansen, Jan Møller Jensen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationCommunicating With Customers : Trends and Developments
EditorsVeloutsou C.
Number of pages14
Place of PublicationAthens, Greece
PublisherATINER
Publication date2003
Pages117-130
Publication statusPublished - 2003

Cite this

Hansen, T., & Møller Jensen, J. (2003). Understanding Consumer Online Buying Intention: Conceptual Model Tested on Five Product Categories. In V. C. (Ed.), Communicating With Customers: Trends and Developments (pp. 117-130). Athens, Greece: ATINER.