Understanding Consumer Online Buying Intention: Conceptual Model Tested on Five Product Categories

Torben Hansen, Jan Møller Jensen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationCommunicating With Customers : Trends and Developments
EditorsVeloutsou C.
Number of pages14
Place of PublicationAthens, Greece
PublisherThe Athens Institute for Education and Research
Publication date2003
Publication statusPublished - 2003

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