Original language | English |
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Title of host publication | Communicating With Customers : Trends and Developments |
Editors | Veloutsou C. |
Number of pages | 14 |
Place of Publication | Athens, Greece |
Publisher | The Athens Institute for Education and Research |
Publication date | 2003 |
Pages | 117-130 |
Publication status | Published - 2003 |
Understanding Consumer Online Buying Intention: Conceptual Model Tested on Five Product Categories
Torben Hansen, Jan Møller Jensen
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research