Understanding and modelling brand strength

Anne Martensen; Lars Grønholdt

Understanding and modelling brand strength

Anne Martensen
, Lars Grønholdt

Department of Marketing

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2003
Publication status	Published - 2003
Event	The 6th International Conference on Quality Management and Organizational Development. QMOD 2003 - Paris, France Duration: 1 Oct 2003 → 3 Oct 2003 Conference number: 6

Conference

Conference	The 6th International Conference on Quality Management and Organizational Development. QMOD 2003
Number	6
Country/Territory	France
City	Paris
Period	01/10/2003 → 03/10/2003

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@conference{07ce4020c02211db9769000ea68e967b,

title = "Understanding and modelling brand strength",

keywords = "Brand management, Brand loyalty, Kundeloyalitet, Modellering, Brands, Brand strength, Kunde-brand relationer",

author = "Anne Martensen and Lars Gr{\o}nholdt",

note = "Opstilling: 659.18 mar L{\o}be nr.: 032186 Sider: 14; The 6th International Conference on Quality Management and Organizational Development. QMOD 2003 ; Conference date: 01-10-2003 Through 03-10-2003",

year = "2003",

language = "English",

}

TY - CONF

T1 - Understanding and modelling brand strength

AU - Martensen, Anne

AU - Grønholdt, Lars

N1 - Conference code: 6

PY - 2003

Y1 - 2003

KW - Brand management

KW - Brand loyalty

KW - Kundeloyalitet

KW - Modellering

KW - Brands

KW - Brand strength

KW - Kunde-brand relationer

M3 - Paper

T2 - The 6th International Conference on Quality Management and Organizational Development. QMOD 2003

Y2 - 1 October 2003 through 3 October 2003

ER -