Understanding and modelling brand strength

Anne Martensen, Lars Grønholdt

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2003
Publication statusPublished - 2003
EventThe 6th International Conference on Quality Management and Organizational Development. QMOD 2003 - Paris, France
Duration: 1 Oct 20033 Oct 2003
Conference number: 6

Conference

ConferenceThe 6th International Conference on Quality Management and Organizational Development. QMOD 2003
Number6
Country/TerritoryFrance
CityParis
Period01/10/200303/10/2003

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