Understanding and Modelling Brand Equity

Research output: Contribution to journalJournal articleResearch

Original languageEnglish
JournalThe Asian Journal on Quality
Volume4
Issue number2
Pages (from-to)73-100
Number of pages28
Publication statusPublished - 2004

Cite this

@article{444bbe70c02111db9769000ea68e967b,
title = "Understanding and Modelling Brand Equity",
keywords = "Branding, Brand equity",
author = "Anne Martensen and Lars Gr{\o}nholdt",
note = "Opstilling: 659.18 mar L{\o}be nr.: 046123",
year = "2004",
language = "English",
volume = "4",
pages = "73--100",
journal = "The Asian Journal on Quality",
number = "2",

}

Understanding and Modelling Brand Equity. / Martensen, Anne; Grønholdt, Lars.

In: The Asian Journal on Quality, Vol. 4, No. 2, 2004, p. 73-100.

Research output: Contribution to journalJournal articleResearch

TY - JOUR

T1 - Understanding and Modelling Brand Equity

AU - Martensen, Anne

AU - Grønholdt, Lars

N1 - Opstilling: 659.18 mar Løbe nr.: 046123

PY - 2004

Y1 - 2004

KW - Branding

KW - Brand equity

M3 - Journal article

VL - 4

SP - 73

EP - 100

JO - The Asian Journal on Quality

JF - The Asian Journal on Quality

IS - 2

ER -