Understanding and Modelling Brand Equity

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@article{444bbe70c02111db9769000ea68e967b,

title = "Understanding and Modelling Brand Equity",

keywords = "Branding, Brand equity",

author = "Anne Martensen and Lars Gr{\o}nholdt",

note = "Opstilling: 659.18 mar L{\o}be nr.: 046123",

year = "2004",

language = "English",

volume = "4",

pages = "73--100",

journal = "The Asian Journal on Quality",

number = "2",

}