This study explores how a firm, when engaged in new product development activities, may be understood to be successful in achieving an ambidextrous organisation and an ambidextrous supply network. A case study approach was adopted with the ambition to develop new theoretical insight. The case shows how the ability to balance exploration and exploitation internally and in the supply network is formed by a combination of internal organisational alignment concerns and the ability to integrate suppliers in product development. This expands our knowledge on how ambidexterity can be understood to work in new product development projects.
|Title of host publication||Proceedings of the 25th International Annual EurOMA Conference 2018 : To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics|
|Editors||Róbert Hohol, Gergely Szakáts, Gabriella Bánfalv|
|Number of pages||10|
|Place of Publication||Brussel|
|Publisher||EUROMA, European Operations Management Association|
|Publication status||Published - 2018|
|Event||The 25th International Annual EurOMA Conference 2018 - Budapest, Hungary|
Duration: 24 Jun 2018 → 26 Aug 2018
Conference number: 25
|Conference||The 25th International Annual EurOMA Conference 2018|
|Period||24/06/2018 → 26/08/2018|
Bibliographical noteCBS Library does not have access to the material
- Product development
- Supply network management
Hald, K. S., & Nordio, C. (2018). Understanding Ambidexterity in Product Development: The Case of Supply Network Management. In R. Hohol, G. Szakáts, & G. Bánfalv (Eds.), Proceedings of the 25th International Annual EurOMA Conference 2018: To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics Brussel: EUROMA, European Operations Management Association.