Understanding Ambidexterity in Product Development

The Case of Supply Network Management

Kim Sundtoft Hald, Chiara Nordio

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

This study explores how a firm, when engaged in new product development activities, may be understood to be successful in achieving an ambidextrous organisation and an ambidextrous supply network. A case study approach was adopted with the ambition to develop new theoretical insight. The case shows how the ability to balance exploration and exploitation internally and in the supply network is formed by a combination of internal organisational alignment concerns and the ability to integrate suppliers in product development. This expands our knowledge on how ambidexterity can be understood to work in new product development projects.
Original languageEnglish
Title of host publicationProceedings of the 25th International Annual EurOMA Conference 2018 : To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics
EditorsRóbert Hohol, Gergely Szakáts, Gabriella Bánfalv
Number of pages10
Place of PublicationBrussel
PublisherEUROMA, European Operations Management Association
Publication date2018
Publication statusPublished - 2018
EventThe 25th International Annual EurOMA Conference 2018 - Budapest, Hungary
Duration: 24 Jun 201826 Aug 2018
Conference number: 25

Conference

ConferenceThe 25th International Annual EurOMA Conference 2018
Number25
CountryHungary
CityBudapest
Period24/06/201826/08/2018

Bibliographical note

CBS Library does not have access to the material

Keywords

  • Ambidexterity
  • Product development
  • Supply network management

Cite this

Hald, K. S., & Nordio, C. (2018). Understanding Ambidexterity in Product Development: The Case of Supply Network Management. In R. Hohol, G. Szakáts, & G. Bánfalv (Eds.), Proceedings of the 25th International Annual EurOMA Conference 2018: To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics Brussel: EUROMA, European Operations Management Association.
Hald, Kim Sundtoft ; Nordio, Chiara. / Understanding Ambidexterity in Product Development : The Case of Supply Network Management. Proceedings of the 25th International Annual EurOMA Conference 2018: To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics. editor / Róbert Hohol ; Gergely Szakáts ; Gabriella Bánfalv. Brussel : EUROMA, European Operations Management Association, 2018.
@inproceedings{8d34553cfcd7476c934a0dd7bfca3719,
title = "Understanding Ambidexterity in Product Development: The Case of Supply Network Management",
abstract = "This study explores how a firm, when engaged in new product development activities, may be understood to be successful in achieving an ambidextrous organisation and an ambidextrous supply network. A case study approach was adopted with the ambition to develop new theoretical insight. The case shows how the ability to balance exploration and exploitation internally and in the supply network is formed by a combination of internal organisational alignment concerns and the ability to integrate suppliers in product development. This expands our knowledge on how ambidexterity can be understood to work in new product development projects.",
keywords = "Ambidexterity, Product development, Supply network management, Ambidexterity, Product development, Supply network management",
author = "Hald, {Kim Sundtoft} and Chiara Nordio",
note = "CBS Library does not have access to the material",
year = "2018",
language = "English",
editor = "R{\'o}bert Hohol and Gergely Szak{\'a}ts and Gabriella B{\'a}nfalv",
booktitle = "Proceedings of the 25th International Annual EurOMA Conference 2018",
publisher = "EUROMA, European Operations Management Association",
address = "Belgium",

}

Hald, KS & Nordio, C 2018, Understanding Ambidexterity in Product Development: The Case of Supply Network Management. in R Hohol, G Szakáts & G Bánfalv (eds), Proceedings of the 25th International Annual EurOMA Conference 2018: To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics. EUROMA, European Operations Management Association, Brussel, Budapest, Hungary, 24/06/2018.

Understanding Ambidexterity in Product Development : The Case of Supply Network Management. / Hald, Kim Sundtoft; Nordio, Chiara.

Proceedings of the 25th International Annual EurOMA Conference 2018: To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics. ed. / Róbert Hohol; Gergely Szakáts; Gabriella Bánfalv. Brussel : EUROMA, European Operations Management Association, 2018.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Understanding Ambidexterity in Product Development

T2 - The Case of Supply Network Management

AU - Hald, Kim Sundtoft

AU - Nordio, Chiara

N1 - CBS Library does not have access to the material

PY - 2018

Y1 - 2018

N2 - This study explores how a firm, when engaged in new product development activities, may be understood to be successful in achieving an ambidextrous organisation and an ambidextrous supply network. A case study approach was adopted with the ambition to develop new theoretical insight. The case shows how the ability to balance exploration and exploitation internally and in the supply network is formed by a combination of internal organisational alignment concerns and the ability to integrate suppliers in product development. This expands our knowledge on how ambidexterity can be understood to work in new product development projects.

AB - This study explores how a firm, when engaged in new product development activities, may be understood to be successful in achieving an ambidextrous organisation and an ambidextrous supply network. A case study approach was adopted with the ambition to develop new theoretical insight. The case shows how the ability to balance exploration and exploitation internally and in the supply network is formed by a combination of internal organisational alignment concerns and the ability to integrate suppliers in product development. This expands our knowledge on how ambidexterity can be understood to work in new product development projects.

KW - Ambidexterity

KW - Product development

KW - Supply network management

KW - Ambidexterity

KW - Product development

KW - Supply network management

M3 - Article in proceedings

BT - Proceedings of the 25th International Annual EurOMA Conference 2018

A2 - Hohol, Róbert

A2 - Szakáts, Gergely

A2 - Bánfalv, Gabriella

PB - EUROMA, European Operations Management Association

CY - Brussel

ER -

Hald KS, Nordio C. Understanding Ambidexterity in Product Development: The Case of Supply Network Management. In Hohol R, Szakáts G, Bánfalv G, editors, Proceedings of the 25th International Annual EurOMA Conference 2018: To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics. Brussel: EUROMA, European Operations Management Association. 2018