Understanding Ambidexterity in Product Development: The Case of Supply Network Management

Kim Sundtoft Hald, Chiara Nordio

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


This study explores how a firm, when engaged in new product development activities, may be understood to be successful in achieving an ambidextrous organisation and an ambidextrous supply network. A case study approach was adopted with the ambition to develop new theoretical insight. The case shows how the ability to balance exploration and exploitation internally and in the supply network is formed by a combination of internal organisational alignment concerns and the ability to integrate suppliers in product development. This expands our knowledge on how ambidexterity can be understood to work in new product development projects.
Original languageEnglish
Title of host publicationProceedings of the 25th International Annual EurOMA Conference 2018 : To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics
EditorsRóbert Hohol, Gergely Szakáts, Gabriella Bánfalv
Number of pages10
Place of PublicationBrussel
PublisherEUROMA, European Operations Management Association
Publication date2018
Publication statusPublished - 2018
EventThe 25th International Annual EurOMA Conference 2018 - Budapest, Hungary
Duration: 24 Jun 201826 Aug 2018
Conference number: 25


ConferenceThe 25th International Annual EurOMA Conference 2018


  • Ambidexterity
  • Product development
  • Supply network management

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