Uncertainties as Barriers for Knowledge Sharing with Enterprise Social Media

Matthias Trier, Magdalene Fung, Abigail Hansen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

Transferring knowledge has become a key challenge for global organizations and social media offers new opportunities to digitalize and support this process. However, the successful implementation of a social media based knowledge transfer environment is marked by several uncertainties that can become a barrier for the participants’ adoption. There is only limited existing research studying the types of uncertainties that employees perceive and their impact on knowledge transfer via social media. To address this gap, this article presents a qualitative interview-based study of the adoption of the Enterprise Social Media tool Yammer for knowledge sharing in a large global organization. We identify and categorize nine uncertainties that were perceived as barriers by the respondents. The study revealed that the uncertainty types play an important role in affecting employees’ participation and willingness to share. We further derive necessary critical managerial interventions that ensure a successful ESM implementation for knowledge sharing.
Transferring knowledge has become a key challenge for global organizations and social media offers new opportunities to digitalize and support this process. However, the successful implementation of a social media based knowledge transfer environment is marked by several uncertainties that can become a barrier for the participants’ adoption. There is only limited existing research studying the types of uncertainties that employees perceive and their impact on knowledge transfer via social media. To address this gap, this article presents a qualitative interview-based study of the adoption of the Enterprise Social Media tool Yammer for knowledge sharing in a large global organization. We identify and categorize nine uncertainties that were perceived as barriers by the respondents. The study revealed that the uncertainty types play an important role in affecting employees’ participation and willingness to share. We further derive necessary critical managerial interventions that ensure a successful ESM implementation for knowledge sharing.
LanguageEnglish
Title of host publicationECIS 2017 Proceedings
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Date2017
Pages1619-1630
Article number104
ISBN (Print)9789892076553
StatePublished - 2017
EventThe 25th European Conference on Information Systems (ECIS) 2017 - Centro Cultural Vila Flor, Guimarães, Portugal
Duration: 5 Jun 201710 Jun 2017
Conference number: 25
http://www.ecis2017.eu/

Conference

ConferenceThe 25th European Conference on Information Systems (ECIS) 2017
Number25
LocationCentro Cultural Vila Flor
CountryPortugal
CityGuimarães
Period05/06/201710/06/2017
Internet address
SeriesProceedings of the European Conference on Information Systems
ISSN0000-0034

Keywords

  • Knowledge sharing
  • Enterprise social media
  • Uncertainties
  • Technology adoption
  • Qualitative research

Cite this

Trier, M., Fung, M., & Hansen, A. (2017). Uncertainties as Barriers for Knowledge Sharing with Enterprise Social Media. In ECIS 2017 Proceedings (pp. 1619-1630). [104] Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). Proceedings of the European Conference on Information Systems
Trier, Matthias ; Fung, Magdalene ; Hansen, Abigail. / Uncertainties as Barriers for Knowledge Sharing with Enterprise Social Media. ECIS 2017 Proceedings. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2017. pp. 1619-1630 (Proceedings of the European Conference on Information Systems).
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Trier, M, Fung, M & Hansen, A 2017, Uncertainties as Barriers for Knowledge Sharing with Enterprise Social Media. in ECIS 2017 Proceedings., 104, Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, Proceedings of the European Conference on Information Systems, pp. 1619-1630, Guimarães, Portugal, 05/06/2017.

Uncertainties as Barriers for Knowledge Sharing with Enterprise Social Media. / Trier, Matthias; Fung, Magdalene; Hansen, Abigail.

ECIS 2017 Proceedings. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2017. p. 1619-1630 104.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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Trier M, Fung M, Hansen A. Uncertainties as Barriers for Knowledge Sharing with Enterprise Social Media. In ECIS 2017 Proceedings. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). 2017. p. 1619-1630. 104. (Proceedings of the European Conference on Information Systems).