UMAMI: Understanding Mindsets Across Markets, Internationally

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Abstract

In connection to this challenge session “5C: Comprehending Consumers: Computing Complexity of Cultures”, I introduce a new initiative a so called “UMAMI: Understanding Mindsets Across Markets, Internationally”, a four-year project funded by the Danish government. The project combines the existing secondary data such as World Value Survey and European Social Survey, primary data collected via quantitative surveys measuring constructs used in the marketing and tourism sciences, and data available from the Danish tourism industries. The project further employs machine learning technologies for segmenting consumers and predicting segment-specific tourist behaviors. This presentation introduces the objectives and the structure of this four-year project for understanding mindsets of consumers across markets.
Original languageJapanese
Publication date2017
Number of pages3
Publication statusPublished - 2017
EventThe 31st Annual Conference of the Japanese Society for Artificial Intelligence - Nagoya, Japan
Duration: 24 May 201726 May 2017
Conference number: 31
https://kaigi.org/jsai/webprogram/2017/index.html

Conference

ConferenceThe 31st Annual Conference of the Japanese Society for Artificial Intelligence
Number31
CountryJapan
CityNagoya
Period24/05/201726/05/2017
Internet address

Cite this

Kano Glückstad, F. (2017). UMAMI: Understanding Mindsets Across Markets, Internationally. Paper presented at The 31st Annual Conference of the Japanese Society for Artificial Intelligence, Nagoya, Japan.