Types and Characteristics of Generically Different Product Platform Strategies

Martin Sköld, Christer Karlsson

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2009
Number of pages14
Publication statusPublished - 2009
Event16th International Product Development Management Conference, EISAM - European Institute for Advanced Studies in Management - Twente, Netherlands
Duration: 7 Jun 20099 Jun 2009

Conference

Conference16th International Product Development Management Conference, EISAM - European Institute for Advanced Studies in Management
CountryNetherlands
CityTwente
Period07/06/200909/06/2009

Cite this

Sköld, M., & Karlsson, C. (2009). Types and Characteristics of Generically Different Product Platform Strategies. Paper presented at 16th International Product Development Management Conference, EISAM - European Institute for Advanced Studies in Management, Twente, Netherlands.