@inproceedings{de4168538efc4b5aa3d041fef64d9897,
title = "Two Shades of Shame: The Differentiating Roles of Episodic Shame and Brand Shame Following Service Failures",
keywords = "Dissatisfaction, Anger, Shame, Negative word-of-mouth, Dissatisfaction, Anger, Shame, Negative word-of-mouth",
author = "Weitzl, \{Wolfgang Jonas\} and Milena Micevski",
year = "2021",
language = "English",
pages = "557--558",
editor = "Alan Malter and Baker, \{Stacey Menzel\} and Subin Im",
booktitle = "Proceedings of the 2021 AMA Winter Academic Conference",
publisher = "American Marketing Association",
address = "United States",
note = "AMA Winter Marketing Educators Conference 2021 ; Conference date: 19-02-2021 Through 21-02-2021",
}