TV Ratings vs. Social Media Engagement: Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan

Henrikke Hovda Larsen, Johanna Margareta Forsberg, Sigrid Viken Hemstad, Raghava Rao Mukkamala, Abid Hussain, Ravi Vatrapu

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    This paper explores the relationship between TV viewership ratings for Scandinavian’s most popular talk show, Skavlan and public opinions expressed on its Facebook page. The research aim is to examine whether the activity on social media affects the number of viewers per episode of Skavlan, how the viewers are affected by discussions on the Talk Show, and whether this creates debate on social media afterwards. By analyzing TV viewer ratings of Skavlan talk show, Facebook activity and text classification of Facebook posts and comments with respect to type of emotions and brand sentiment, this paper identifes patterns in the users’ real-world and digital world behaviour.
    This paper explores the relationship between TV viewership ratings for Scandinavian’s most popular talk show, Skavlan and public opinions expressed on its Facebook page. The research aim is to examine whether the activity on social media affects the number of viewers per episode of Skavlan, how the viewers are affected by discussions on the Talk Show, and whether this creates debate on social media afterwards. By analyzing TV viewer ratings of Skavlan talk show, Facebook activity and text classification of Facebook posts and comments with respect to type of emotions and brand sentiment, this paper identifes patterns in the users’ real-world and digital world behaviour.
    LanguageEnglish
    Title of host publicationProceedings of the 2016 IEEE International Conference on Big Data (BigData '16)
    EditorsJames Joshi, George Karypis, Ling Liu
    Place of PublicationPiscataway, NJ
    PublisherIEEE
    Date2016
    Pages3849-3858
    ISBN (Print)9781467390057
    StatePublished - 2016
    Event2016 IEEE International Conference on Big Data - Washington, DC, United States
    Duration: 5 Dec 20168 Dec 2016
    http://cci.drexel.edu/bigdata/bigdata2016/

    Conference

    Conference2016 IEEE International Conference on Big Data
    CountryUnited States
    CityWashington, DC
    Period05/12/201608/12/2016
    Internet address

    Keywords

    • Television viewer behaviour
    • Skavlan talk show
    • Big social data
    • Facebook
    • Big data analytics
    • Text classification
    • Social set analysis

    Cite this

    Larsen, H. H., Forsberg, J. M., Hemstad, S. V., Mukkamala, R. R., Hussain, A., & Vatrapu, R. (2016). TV Ratings vs. Social Media Engagement: Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan. In J. Joshi, G. Karypis, & L. Liu (Eds.), Proceedings of the 2016 IEEE International Conference on Big Data (BigData '16) (pp. 3849-3858). Piscataway, NJ: IEEE.
    Larsen, Henrikke Hovda ; Forsberg, Johanna Margareta ; Hemstad, Sigrid Viken ; Mukkamala, Raghava Rao ; Hussain, Abid ; Vatrapu, Ravi. / TV Ratings vs. Social Media Engagement : Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan. Proceedings of the 2016 IEEE International Conference on Big Data (BigData '16). editor / James Joshi ; George Karypis ; Ling Liu. Piscataway, NJ : IEEE, 2016. pp. 3849-3858
    @inproceedings{06fb6055f67d4e6895e3ffa301f86fbd,
    title = "TV Ratings vs. Social Media Engagement: Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan",
    abstract = "This paper explores the relationship between TV viewership ratings for Scandinavian’s most popular talk show, Skavlan and public opinions expressed on its Facebook page. The research aim is to examine whether the activity on social media affects the number of viewers per episode of Skavlan, how the viewers are affected by discussions on the Talk Show, and whether this creates debate on social media afterwards. By analyzing TV viewer ratings of Skavlan talk show, Facebook activity and text classification of Facebook posts and comments with respect to type of emotions and brand sentiment, this paper identifes patterns in the users’ real-world and digital world behaviour.",
    keywords = "Television viewer behaviour, Skavlan talk show, Big social data, Facebook, Big data analytics, Text classification, Social set analysis, Television viewer behaviour, Skavlan talk show, Big social data, Facebook, Big data analytics, Text classification, Social set analysis",
    author = "Larsen, {Henrikke Hovda} and Forsberg, {Johanna Margareta} and Hemstad, {Sigrid Viken} and Mukkamala, {Raghava Rao} and Abid Hussain and Ravi Vatrapu",
    year = "2016",
    language = "English",
    isbn = "9781467390057",
    pages = "3849--3858",
    editor = "James Joshi and George Karypis and Ling Liu",
    booktitle = "Proceedings of the 2016 IEEE International Conference on Big Data (BigData '16)",
    publisher = "IEEE",
    address = "United States",

    }

    Larsen, HH, Forsberg, JM, Hemstad, SV, Mukkamala, RR, Hussain, A & Vatrapu, R 2016, TV Ratings vs. Social Media Engagement: Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan. in J Joshi, G Karypis & L Liu (eds), Proceedings of the 2016 IEEE International Conference on Big Data (BigData '16). IEEE, Piscataway, NJ, pp. 3849-3858, Washington, DC, United States, 05/12/2016.

    TV Ratings vs. Social Media Engagement : Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan. / Larsen, Henrikke Hovda; Forsberg, Johanna Margareta; Hemstad, Sigrid Viken; Mukkamala, Raghava Rao; Hussain, Abid; Vatrapu, Ravi.

    Proceedings of the 2016 IEEE International Conference on Big Data (BigData '16). ed. / James Joshi; George Karypis; Ling Liu. Piscataway, NJ : IEEE, 2016. p. 3849-3858.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    TY - GEN

    T1 - TV Ratings vs. Social Media Engagement

    T2 - Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan

    AU - Larsen,Henrikke Hovda

    AU - Forsberg,Johanna Margareta

    AU - Hemstad,Sigrid Viken

    AU - Mukkamala,Raghava Rao

    AU - Hussain,Abid

    AU - Vatrapu,Ravi

    PY - 2016

    Y1 - 2016

    N2 - This paper explores the relationship between TV viewership ratings for Scandinavian’s most popular talk show, Skavlan and public opinions expressed on its Facebook page. The research aim is to examine whether the activity on social media affects the number of viewers per episode of Skavlan, how the viewers are affected by discussions on the Talk Show, and whether this creates debate on social media afterwards. By analyzing TV viewer ratings of Skavlan talk show, Facebook activity and text classification of Facebook posts and comments with respect to type of emotions and brand sentiment, this paper identifes patterns in the users’ real-world and digital world behaviour.

    AB - This paper explores the relationship between TV viewership ratings for Scandinavian’s most popular talk show, Skavlan and public opinions expressed on its Facebook page. The research aim is to examine whether the activity on social media affects the number of viewers per episode of Skavlan, how the viewers are affected by discussions on the Talk Show, and whether this creates debate on social media afterwards. By analyzing TV viewer ratings of Skavlan talk show, Facebook activity and text classification of Facebook posts and comments with respect to type of emotions and brand sentiment, this paper identifes patterns in the users’ real-world and digital world behaviour.

    KW - Television viewer behaviour

    KW - Skavlan talk show

    KW - Big social data

    KW - Facebook

    KW - Big data analytics

    KW - Text classification

    KW - Social set analysis

    KW - Television viewer behaviour

    KW - Skavlan talk show

    KW - Big social data

    KW - Facebook

    KW - Big data analytics

    KW - Text classification

    KW - Social set analysis

    M3 - Article in proceedings

    SN - 9781467390057

    SP - 3849

    EP - 3858

    BT - Proceedings of the 2016 IEEE International Conference on Big Data (BigData '16)

    PB - IEEE

    CY - Piscataway, NJ

    ER -

    Larsen HH, Forsberg JM, Hemstad SV, Mukkamala RR, Hussain A, Vatrapu R. TV Ratings vs. Social Media Engagement: Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan. In Joshi J, Karypis G, Liu L, editors, Proceedings of the 2016 IEEE International Conference on Big Data (BigData '16). Piscataway, NJ: IEEE. 2016. p. 3849-3858.