TV advertising: form and content dimensions

Ole E. Andersen, Gitte Bach Lauersen, Gitte Engel

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Advertising research in the Nordic countries
Editors	Flemming Hansen, Lotte Yssing Hansen
Number of pages	10
Place of Publication	Frederiksberg
Publisher	Samfundslitteratur
Publication date	2001
Pages	303-312
ISBN (Print)	8759308907
Publication status	Published - 2001

Handle.net

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title = "TV advertising: form and content dimensions",

keywords = "TV-reklamer, Danmark, Reklameudformning",

author = "Andersen, {Ole E.} and Lauersen, {Gitte Bach} and Gitte Engel",

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