TV advertising: form and content dimensions

Ole E. Andersen, Gitte Bach Lauritsen

Research output: Working paperResearch

Original languageEnglish
Place of PublicationKøbenhavn
Number of pages19
Publication statusPublished - 2001

Cite this

Andersen, O. E., & Lauritsen, G. B. (2001). TV advertising: form and content dimensions. København.
Andersen, Ole E. ; Lauritsen, Gitte Bach. / TV advertising : form and content dimensions. København, 2001.
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title = "TV advertising: form and content dimensions",
keywords = "TV-reklamer, Danmark, Reklameudformning",
author = "Andersen, {Ole E.} and Lauritsen, {Gitte Bach}",
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TV advertising : form and content dimensions. / Andersen, Ole E.; Lauritsen, Gitte Bach.

København, 2001.

Research output: Working paperResearch

TY - UNPB

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T2 - form and content dimensions

AU - Andersen, Ole E.

AU - Lauritsen, Gitte Bach

N1 - Opstilling: 659.14 and Løbe nr.: 013576

PY - 2001

Y1 - 2001

KW - TV-reklamer

KW - Danmark

KW - Reklameudformning

M3 - Working paper

BT - TV advertising

CY - København

ER -