Original language | English |
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Title of host publication | Trademarks, Brands and Competitiveness |
Editors | Teresa da Silva Lopes, Paul Duguid |
Number of pages | 28 |
Place of Publication | London |
Publisher | Routledge |
Publication date | 2010 |
Pages | 165-193 |
Chapter | 8 |
ISBN (Print) | 9780415776936 |
Publication status | Published - 2010 |
Series | Routledge International Studies in Business History |
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