Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding 1890-1930

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationTrademarks, Brands and Competitiveness
    EditorsTeresa da Silva Lopes, Paul Duguid
    Number of pages28
    Place of PublicationLondon
    PublisherRoutledge
    Publication date2010
    Pages165-193
    Chapter8
    ISBN (Print) 9780415776936
    Publication statusPublished - 2010
    SeriesRoutledge International Studies in Business History

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