Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding 1890-1930

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationTrademarks, Brands and Competitiveness
EditorsTeresa da Silva Lopes, Paul Duguid
Number of pages28
Place of PublicationLondon
PublisherRoutledge
Publication date2010
Pages165-193
Chapter8
ISBN (Print) 9780415776936
Publication statusPublished - 2010
SeriesRoutledge International Studies in Business History

Cite this

Schwarzkopf, S. (2010). Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding 1890-1930. In T. da Silva Lopes, & P. Duguid (Eds.), Trademarks, Brands and Competitiveness (pp. 165-193). Routledge. Routledge International Studies in Business History