Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding 1890-1930

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

LanguageEnglish
Title of host publicationTrademarks, Brands and Competitiveness
EditorsTeresa da Silva Lopes, Paul Duguid
Number of pages28
Place of PublicationLondon
PublisherRoutledge
Date2010
Pages165-193
Chapter8
ISBN (Print) 9780415776936
StatePublished - 2010
SeriesRoutledge International Studies in Business History

Cite this

Schwarzkopf, S. (2010). Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding 1890-1930. In T. da Silva Lopes, & P. Duguid (Eds.), Trademarks, Brands and Competitiveness (pp. 165-193). London: Routledge. Routledge International Studies in Business History
Schwarzkopf, Stefan. / Turning Trademarks into Brands : How Advertising Agencies Practiced and Conceptualized Branding 1890-1930. Trademarks, Brands and Competitiveness . editor / Teresa da Silva Lopes ; Paul Duguid. London : Routledge, 2010. pp. 165-193 (Routledge International Studies in Business History).
@inbook{e4bfbc92d91b4a1aa79aa18f1e94a019,
title = "Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding 1890-1930",
author = "Stefan Schwarzkopf",
year = "2010",
language = "English",
isbn = "9780415776936",
pages = "165--193",
editor = "{da Silva Lopes}, {Teresa } and Paul Duguid",
booktitle = "Trademarks, Brands and Competitiveness",
publisher = "Routledge",
address = "United Kingdom",

}

Schwarzkopf, S 2010, Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding 1890-1930. in T da Silva Lopes & P Duguid (eds), Trademarks, Brands and Competitiveness . Routledge, London, Routledge International Studies in Business History, pp. 165-193.

Turning Trademarks into Brands : How Advertising Agencies Practiced and Conceptualized Branding 1890-1930. / Schwarzkopf, Stefan.

Trademarks, Brands and Competitiveness . ed. / Teresa da Silva Lopes; Paul Duguid. London : Routledge, 2010. p. 165-193.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

TY - CHAP

T1 - Turning Trademarks into Brands

T2 - How Advertising Agencies Practiced and Conceptualized Branding 1890-1930

AU - Schwarzkopf,Stefan

PY - 2010

Y1 - 2010

M3 - Book chapter

SN - 9780415776936

SP - 165

EP - 193

BT - Trademarks, Brands and Competitiveness

PB - Routledge

CY - London

ER -

Schwarzkopf S. Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding 1890-1930. In da Silva Lopes T, Duguid P, editors, Trademarks, Brands and Competitiveness . London: Routledge. 2010. p. 165-193. (Routledge International Studies in Business History).