Tricks of the Trade: The Performance and Interpretation of Authenticity

Brian Moeran

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Management Studies
Volume	42
Issue number	5
Pages (from-to)	901-922
ISSN	0022-2380
DOIs	https://doi.org/10.1111/j.1467-6486.2005.00526.x
Publication status	Published - 2005

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title = "Tricks of the Trade: The Performance and Interpretation of Authenticity",

keywords = "Japan, Markedsf{\o}ring, Markedsf{\o}ringsstrategi, Markedsindtr{\ae}ngning, International markedsf{\o}ring",

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language = "English",

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T2 - The Performance and Interpretation of Authenticity

AU - Moeran, Brian

PY - 2005

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KW - Markedsføringsstrategi

KW - Markedsindtrængning

KW - International markedsføring

U2 - 10.1111/j.1467-6486.2005.00526.x

DO - 10.1111/j.1467-6486.2005.00526.x

M3 - Journal article

SN - 0022-2380

VL - 42

SP - 901

EP - 922

JO - Journal of Management Studies

JF - Journal of Management Studies

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