Tricks of the Trade: The Performance and Interpretation of Authenticity

Brian Moeran

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalJournal of Management Studies
    Volume42
    Issue number5
    Pages (from-to)901-922
    ISSN0022-2380
    DOIs
    Publication statusPublished - 2005

    Cite this

    @article{2ecb6650c02011db9769000ea68e967b,
    title = "Tricks of the Trade: The Performance and Interpretation of Authenticity",
    keywords = "Japan, Markedsf{\o}ring, Markedsf{\o}ringsstrategi, Markedsindtr{\ae}ngning, International markedsf{\o}ring",
    author = "Brian Moeran",
    year = "2005",
    doi = "10.1111/j.1467-6486.2005.00526.x",
    language = "English",
    volume = "42",
    pages = "901--922",
    journal = "Journal of Management Studies",
    issn = "0022-2380",
    publisher = "Blackwell Publishing",
    number = "5",

    }

    Tricks of the Trade : The Performance and Interpretation of Authenticity. / Moeran, Brian.

    In: Journal of Management Studies, Vol. 42, No. 5, 2005, p. 901-922.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - Tricks of the Trade

    T2 - The Performance and Interpretation of Authenticity

    AU - Moeran, Brian

    PY - 2005

    Y1 - 2005

    KW - Japan

    KW - Markedsføring

    KW - Markedsføringsstrategi

    KW - Markedsindtrængning

    KW - International markedsføring

    U2 - 10.1111/j.1467-6486.2005.00526.x

    DO - 10.1111/j.1467-6486.2005.00526.x

    M3 - Journal article

    VL - 42

    SP - 901

    EP - 922

    JO - Journal of Management Studies

    JF - Journal of Management Studies

    SN - 0022-2380

    IS - 5

    ER -