Travel Confidence in Troubled Times

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Abstract

Disasters have a strong impact on tourist mobility, however, little is known how governments’ handling of enduring crises affect travel confidence. As countries are re-entering the global race to win back international guests after COVID-19, destinations are setting aside health protection measures over economic priorities and a fast re-opening. This paper tests the importance of trust in governments on travel intentions with regards to kickstarting tourism during a pandemic. The results of two substantial empirical studies (US, N=2,180; Denmark, N=2,062) show that individuals’ willingness to travel depends on their trust in the respective destinations’ government. Our results suggest that consumers perceive a stronger economy focus as less socially responsible, and critical attitudes towards actual policy responses to the pandemic has also modified travel decisions. In particular, the incentivizing of consumption (instead of protecting lives) mitigates the perceptions of health risks and affects travellers’ trust in host destination governments significantly. Our findings also carry implications for studies of post-pandemic tourism behavior, which highlight that controversial policy responses not only seem to deteriorate destination image, but also have a fundamental impact on travel outcomes
Original languageEnglish
Publication date2021
Number of pages1
Publication statusPublished - 2021
Event29th Nordic Symposium on Tourism and Hospitality Research: Shaping Mobile Futures: Challenges and Possibilities in Precarious Times - Akureyri, Iceland
Duration: 21 Sep 202123 Sep 2021
Conference number: 29
https://www.rmf.is/en/29th-nordic-symposium

Conference

Conference29th Nordic Symposium on Tourism and Hospitality Research
Number29
CountryIceland
CityAkureyri
Period21/09/202123/09/2021
Internet address

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