Translating Strategies of Boundary Spanners within an MNC: The Case of CSR Reporting

Gabriela Gutierrez Huerter O; Stefan Gold; Jeremy Moon; Wendy Chapple

Translating Strategies of Boundary Spanners within an MNC: The Case of CSR Reporting

Gabriela Gutierrez Huerter O
, Stefan Gold
, Jeremy Moon
, Wendy Chapple

King's College London
University of Nottingham

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Abstract

Based on an embedded multiple case study of a UK-based MNC, informed by 27 semi-structured interviews and 20 follow-up interviews, this paper studies the translation of corporate social responsibility reporting (CSRR) within an MNC following its transfer from the HQ. Drawing from the Scandinavian institutionalism, with particular attention to Boxenbaum’s (2006b) three-dimensional framework of translation, the article conceptualises subsidiary translators as boundary spanners within the MNC and investigates the interplay of translators’ individual preferences, strategic framing and local grounding across five subsidiaries. The case analysis identifies four distinct translation strategies: hybridization, cherry-picking, replication, and substitution, thus contributing to the theorization of the intra-organisational translation strategies and contributing to a more sophisticated understanding of the agency roles of boundary spanners within MNCs.

Original language	English
Title of host publication	Academy of Management Proceedings : Meeting Abstract Supplement
Place of Publication	Briar Cliff Manor, NY
Publisher	Academy of Management
Publication date	2016
Article number	11681
Publication status	Published - 2016
Event	The Academy of Management Annual Meeting 2016: Making Organizations Meaningful - Anaheim, United States Duration: 5 Aug 2016 → 9 Aug 2016 Conference number: 76 http://aom.org/annualmeeting/

Conference

Conference	The Academy of Management Annual Meeting 2016
Number	76
Country/Territory	United States
City	Anaheim
Period	05/08/2016 → 09/08/2016
Internet address	http://aom.org/annualmeeting/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

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Cite this

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title = "Translating Strategies of Boundary Spanners within an MNC: The Case of CSR Reporting",

abstract = "Based on an embedded multiple case study of a UK-based MNC, informed by 27 semi-structured interviews and 20 follow-up interviews, this paper studies the translation of corporate social responsibility reporting (CSRR) within an MNC following its transfer from the HQ. Drawing from the Scandinavian institutionalism, with particular attention to Boxenbaum{\textquoteright}s (2006b) three-dimensional framework of translation, the article conceptualises subsidiary translators as boundary spanners within the MNC and investigates the interplay of translators{\textquoteright} individual preferences, strategic framing and local grounding across five subsidiaries. The case analysis identifies four distinct translation strategies: hybridization, cherry-picking, replication, and substitution, thus contributing to the theorization of the intra-organisational translation strategies and contributing to a more sophisticated understanding of the agency roles of boundary spanners within MNCs. ",

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year = "2016",

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booktitle = "Academy of Management Proceedings",

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note = "The Academy of Management Annual Meeting 2016 ; Conference date: 05-08-2016 Through 09-08-2016",

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Translating Strategies of Boundary Spanners within an MNC: The Case of CSR Reporting. / Huerter O, Gabriela Gutierrez; Gold, Stefan; Moon, Jeremy et al.
Academy of Management Proceedings: Meeting Abstract Supplement. Briar Cliff Manor, NY: Academy of Management, 2016. 11681.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

TY - ABST

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AU - Gold, Stefan

AU - Moon, Jeremy

AU - Chapple, Wendy

N1 - Conference code: 76

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N2 - Based on an embedded multiple case study of a UK-based MNC, informed by 27 semi-structured interviews and 20 follow-up interviews, this paper studies the translation of corporate social responsibility reporting (CSRR) within an MNC following its transfer from the HQ. Drawing from the Scandinavian institutionalism, with particular attention to Boxenbaum’s (2006b) three-dimensional framework of translation, the article conceptualises subsidiary translators as boundary spanners within the MNC and investigates the interplay of translators’ individual preferences, strategic framing and local grounding across five subsidiaries. The case analysis identifies four distinct translation strategies: hybridization, cherry-picking, replication, and substitution, thus contributing to the theorization of the intra-organisational translation strategies and contributing to a more sophisticated understanding of the agency roles of boundary spanners within MNCs.

AB - Based on an embedded multiple case study of a UK-based MNC, informed by 27 semi-structured interviews and 20 follow-up interviews, this paper studies the translation of corporate social responsibility reporting (CSRR) within an MNC following its transfer from the HQ. Drawing from the Scandinavian institutionalism, with particular attention to Boxenbaum’s (2006b) three-dimensional framework of translation, the article conceptualises subsidiary translators as boundary spanners within the MNC and investigates the interplay of translators’ individual preferences, strategic framing and local grounding across five subsidiaries. The case analysis identifies four distinct translation strategies: hybridization, cherry-picking, replication, and substitution, thus contributing to the theorization of the intra-organisational translation strategies and contributing to a more sophisticated understanding of the agency roles of boundary spanners within MNCs.

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PB - Academy of Management

CY - Briar Cliff Manor, NY

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