Translating Strategies of Boundary Spanners within an MNC: The Case of CSR Reporting

Gabriela Gutierrez Huerter O, Stefan Gold, Jeremy Moon, Wendy Chapple

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    Abstract

    Based on an embedded multiple case study of a UK-based MNC, informed by 27 semi-structured interviews and 20 follow-up interviews, this paper studies the translation of corporate social responsibility reporting (CSRR) within an MNC following its transfer from the HQ. Drawing from the Scandinavian institutionalism, with particular attention to Boxenbaum’s (2006b) three-dimensional framework of translation, the article conceptualises subsidiary translators as boundary spanners within the MNC and investigates the interplay of translators’ individual preferences, strategic framing and local grounding across five subsidiaries. The case analysis identifies four distinct translation strategies: hybridization, cherry-picking, replication, and substitution, thus contributing to the theorization of the intra-organisational translation strategies and contributing to a more sophisticated understanding of the agency roles of boundary spanners within MNCs.
    Original languageEnglish
    Title of host publicationAcademy of Management Proceedings : Meeting Abstract Supplement
    Place of PublicationBriar Cliff Manor, NY
    PublisherAcademy of Management
    Publication date2016
    Article number11681
    Publication statusPublished - 2016
    EventThe Academy of Management Annual Meeting 2016: Making Organizations Meaningful - Anaheim, United States
    Duration: 5 Aug 20169 Aug 2016
    Conference number: 76
    http://aom.org/annualmeeting/

    Conference

    ConferenceThe Academy of Management Annual Meeting 2016
    Number76
    CountryUnited States
    CityAnaheim
    Period05/08/201609/08/2016
    Internet address

    Bibliographical note

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    Cite this

    Huerter O, G. G., Gold, S., Moon, J., & Chapple, W. (2016). Translating Strategies of Boundary Spanners within an MNC: The Case of CSR Reporting. In Academy of Management Proceedings: Meeting Abstract Supplement [11681] Academy of Management.