Translating Evolving Technology Use into User Stories: Technology Life Narratives of Consumer Technology Use

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

People acquire and buy technology in stores or online in the same way as any other consumer product, so understanding the user as a consumer of technology is essential. In this study, we investigate how the use of ubiquitous consumer technology evolves over time and suggest a theoretical account of how use evolves into different patterns of embodiment. Empirically, we followed 15 consumers of smartphones during a 6‐month field study and collected data via interviews, survey, and focus groups. Analytically, we view the user as a consumer of technology and develop three technology life narratives as patterns of embodiment. As a theoretical lens, we draw upon the theory of consumption values and approached use as a dynamic consumption process in which different values drive use over time. We found three distinct patterns of embodiment: that of conditionalists, aesthetic socialites, and functional enthusiasts. Conditionalists are pragmatic and use technology only when the device fulfils pre‐existing needs and the preferred alternative is unavailable. Aesthetic socialites use the technology as a fashion accessory and to manage their personal relationships. Functional enthusiasts are gadget lovers whose tinkering for the sake of exploration leads them to discover new needs that the technology can fulfil. Besides the three patterns of embodiment, we discovered a type of use that we argue falls outside of the values described in the theory of consumption values. This is the use of technology without any identifiable purpose other than just using the technology, which is driven by expositional value.
People acquire and buy technology in stores or online in the same way as any other consumer product, so understanding the user as a consumer of technology is essential. In this study, we investigate how the use of ubiquitous consumer technology evolves over time and suggest a theoretical account of how use evolves into different patterns of embodiment. Empirically, we followed 15 consumers of smartphones during a 6‐month field study and collected data via interviews, survey, and focus groups. Analytically, we view the user as a consumer of technology and develop three technology life narratives as patterns of embodiment. As a theoretical lens, we draw upon the theory of consumption values and approached use as a dynamic consumption process in which different values drive use over time. We found three distinct patterns of embodiment: that of conditionalists, aesthetic socialites, and functional enthusiasts. Conditionalists are pragmatic and use technology only when the device fulfils pre‐existing needs and the preferred alternative is unavailable. Aesthetic socialites use the technology as a fashion accessory and to manage their personal relationships. Functional enthusiasts are gadget lovers whose tinkering for the sake of exploration leads them to discover new needs that the technology can fulfil. Besides the three patterns of embodiment, we discovered a type of use that we argue falls outside of the values described in the theory of consumption values. This is the use of technology without any identifiable purpose other than just using the technology, which is driven by expositional value.
LanguageEnglish
JournalInformation Systems Journal
Number of pages23
ISSN1350-1917
DOIs
StatePublished - 5 Dec 2018

Bibliographical note

Epub ahead of print. Published online: 5. December 2018

Keywords

  • Consumer technology
  • Embodiment
  • Technology life narratives
  • Technology use
  • Theory of consumption values

Cite this

@article{1198db16de7d4e07b1a2e6b0811f8009,
title = "Translating Evolving Technology Use into User Stories: Technology Life Narratives of Consumer Technology Use",
abstract = "People acquire and buy technology in stores or online in the same way as any other consumer product, so understanding the user as a consumer of technology is essential. In this study, we investigate how the use of ubiquitous consumer technology evolves over time and suggest a theoretical account of how use evolves into different patterns of embodiment. Empirically, we followed 15 consumers of smartphones during a 6‐month field study and collected data via interviews, survey, and focus groups. Analytically, we view the user as a consumer of technology and develop three technology life narratives as patterns of embodiment. As a theoretical lens, we draw upon the theory of consumption values and approached use as a dynamic consumption process in which different values drive use over time. We found three distinct patterns of embodiment: that of conditionalists, aesthetic socialites, and functional enthusiasts. Conditionalists are pragmatic and use technology only when the device fulfils pre‐existing needs and the preferred alternative is unavailable. Aesthetic socialites use the technology as a fashion accessory and to manage their personal relationships. Functional enthusiasts are gadget lovers whose tinkering for the sake of exploration leads them to discover new needs that the technology can fulfil. Besides the three patterns of embodiment, we discovered a type of use that we argue falls outside of the values described in the theory of consumption values. This is the use of technology without any identifiable purpose other than just using the technology, which is driven by expositional value.",
keywords = "Consumer technology, Embodiment, Technology life narratives, Technology use, Theory of consumption values, Consumer technology, Embodiment, Technology life narratives, Technology use, Theory of consumption values",
author = "Jonas Hedman and Mads B{\o}dker and Gregory Gimpel and Jan Damsgaard",
note = "Epub ahead of print. Published online: 5. December 2018",
year = "2018",
month = "12",
day = "5",
doi = "10.1111/isj.12232",
language = "English",
journal = "Information Systems Journal",
issn = "1350-1917",
publisher = "Blackwell Publishing",

}

Translating Evolving Technology Use into User Stories : Technology Life Narratives of Consumer Technology Use. / Hedman, Jonas; Bødker, Mads; Gimpel, Gregory; Damsgaard, Jan.

In: Information Systems Journal, 05.12.2018.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Translating Evolving Technology Use into User Stories

T2 - Information Systems Journal

AU - Hedman,Jonas

AU - Bødker,Mads

AU - Gimpel,Gregory

AU - Damsgaard,Jan

N1 - Epub ahead of print. Published online: 5. December 2018

PY - 2018/12/5

Y1 - 2018/12/5

N2 - People acquire and buy technology in stores or online in the same way as any other consumer product, so understanding the user as a consumer of technology is essential. In this study, we investigate how the use of ubiquitous consumer technology evolves over time and suggest a theoretical account of how use evolves into different patterns of embodiment. Empirically, we followed 15 consumers of smartphones during a 6‐month field study and collected data via interviews, survey, and focus groups. Analytically, we view the user as a consumer of technology and develop three technology life narratives as patterns of embodiment. As a theoretical lens, we draw upon the theory of consumption values and approached use as a dynamic consumption process in which different values drive use over time. We found three distinct patterns of embodiment: that of conditionalists, aesthetic socialites, and functional enthusiasts. Conditionalists are pragmatic and use technology only when the device fulfils pre‐existing needs and the preferred alternative is unavailable. Aesthetic socialites use the technology as a fashion accessory and to manage their personal relationships. Functional enthusiasts are gadget lovers whose tinkering for the sake of exploration leads them to discover new needs that the technology can fulfil. Besides the three patterns of embodiment, we discovered a type of use that we argue falls outside of the values described in the theory of consumption values. This is the use of technology without any identifiable purpose other than just using the technology, which is driven by expositional value.

AB - People acquire and buy technology in stores or online in the same way as any other consumer product, so understanding the user as a consumer of technology is essential. In this study, we investigate how the use of ubiquitous consumer technology evolves over time and suggest a theoretical account of how use evolves into different patterns of embodiment. Empirically, we followed 15 consumers of smartphones during a 6‐month field study and collected data via interviews, survey, and focus groups. Analytically, we view the user as a consumer of technology and develop three technology life narratives as patterns of embodiment. As a theoretical lens, we draw upon the theory of consumption values and approached use as a dynamic consumption process in which different values drive use over time. We found three distinct patterns of embodiment: that of conditionalists, aesthetic socialites, and functional enthusiasts. Conditionalists are pragmatic and use technology only when the device fulfils pre‐existing needs and the preferred alternative is unavailable. Aesthetic socialites use the technology as a fashion accessory and to manage their personal relationships. Functional enthusiasts are gadget lovers whose tinkering for the sake of exploration leads them to discover new needs that the technology can fulfil. Besides the three patterns of embodiment, we discovered a type of use that we argue falls outside of the values described in the theory of consumption values. This is the use of technology without any identifiable purpose other than just using the technology, which is driven by expositional value.

KW - Consumer technology

KW - Embodiment

KW - Technology life narratives

KW - Technology use

KW - Theory of consumption values

KW - Consumer technology

KW - Embodiment

KW - Technology life narratives

KW - Technology use

KW - Theory of consumption values

UR - https://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=954925615054&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes

U2 - 10.1111/isj.12232

DO - 10.1111/isj.12232

M3 - Journal article

JO - Information Systems Journal

JF - Information Systems Journal

SN - 1350-1917

ER -