| Original language | English |
|---|---|
| Publication date | 2017 |
| Number of pages | 3 |
| Publication status | Published - 2017 |
Translating Co-creation to Place Marketing Theory: How Participatory Marketing Processes can Leverage Opportunities for Value Co-creation
Sebastian Zenker, Shoushan Tavlian
Research output: Contribution to conference › Paper › Research › peer-review