Translating Co-creation to Place Marketing Theory: How Participatory Marketing Processes can Leverage Opportunities for Value Co-creation

Sebastian Zenker, Shoushan Tavlian

Research output: Contribution to conferencePaperResearchpeer-review

LanguageEnglish
Date2017
Number of pages3
StatePublished - 2017

Bibliographical note

CBS Library does not have access to the material

Cite this

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title = "Translating Co-creation to Place Marketing Theory: How Participatory Marketing Processes can Leverage Opportunities for Value Co-creation",
author = "Sebastian Zenker and Shoushan Tavlian",
note = "CBS Library does not have access to the material",
year = "2017",
language = "English",

}

Translating Co-creation to Place Marketing Theory : How Participatory Marketing Processes can Leverage Opportunities for Value Co-creation. / Zenker, Sebastian; Tavlian, Shoushan.

2017.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Translating Co-creation to Place Marketing Theory

T2 - How Participatory Marketing Processes can Leverage Opportunities for Value Co-creation

AU - Zenker,Sebastian

AU - Tavlian,Shoushan

N1 - CBS Library does not have access to the material

PY - 2017

Y1 - 2017

M3 - Paper

ER -