Transforming Digital Inventions into Digital Innovations: A Missing Material Perspective on Technology Adoption

Abayomi Baiyere, Friedrich Chasin

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Technology agnosticism dominates explanations of technology adoption in digital innovation. Accordingly, technology itself plays a limited role in determining adoption success. Instead, aspects outside the inventors' control, including marketing, user perceptions, and organizational environment, decide the adoption outcome. We revisit the original innovation concept and draw attention to what we call a digital invention. Looking at the transition of a digital invention to digital innovation, we argue for a technology-affinity perspective to complement existing adoption perspectives. The new perspective emphasizes the role of conscious invention design for innovation. We find three ways in which specific invention focus can increase the invention's chances for adoption. For instance, we show that contrary to the prevalent idea of technologies enabling new ways of doing things, it is the invention's focus on enabling innate behaviors that can facilitate adoption. Past innovation and contemporary innovation in the film industry illustrate our thinking
Original languageEnglish
Title of host publicationProceedings of the 55th Hawaii International Conference on System Sciences
EditorsTung X. Bui
Number of pages10
Place of PublicationHonolulu
PublisherHawaii International Conference on System Sciences (HICSS)
Publication date2022
ISBN (Print)9780998133157
Publication statusPublished - 2022
EventThe 55th Hawaii International Conference on System Sciences : HISS 2022 - Wailea, United States
Duration: 3 Jan 20226 Jan 2022
Conference number: 55


ConferenceThe 55th Hawaii International Conference on System Sciences
Country/TerritoryUnited States
Internet address
SeriesProceedings of the Annual Hawaii International Conference on System Sciences

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