Transferring End-user Orientation to Physical Distribution Action: Considering Supply Chain Management as a Logistical Marketing Approach

Herbert Kotzab, Andreas Otto

Research output: Contribution to journal › Journal article › Research › peer-review

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@article{ea203810c02311db9769000ea68e967b,

title = "Transferring End-user Orientation to Physical Distribution Action: Considering Supply Chain Management as a Logistical Marketing Approach",

keywords = "Fysisk distribution",

author = "Herbert Kotzab and Andreas Otto",

note = "Opstilling: 658.286 kot L{\o}be nr.: 013030",

year = "2000",

language = "English",

pages = "10",

journal = "Journal of Modern Business",

}

TY - JOUR

T1 - Transferring End-user Orientation to Physical Distribution Action

T2 - Considering Supply Chain Management as a Logistical Marketing Approach

AU - Kotzab, Herbert

AU - Otto, Andreas

N1 - Opstilling: 658.286 kot Løbe nr.: 013030

PY - 2000

Y1 - 2000

KW - Fysisk distribution

M3 - Journal article

SP - 10

JO - Journal of Modern Business

JF - Journal of Modern Business

ER -