Transferring End-user Orientation to Physical Distribution Action: Considering Supply Chain Management as a Logistical Marketing Approach

Herbert Kotzab, Andreas Otto

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Modern Business
Pages (from-to)10
Publication statusPublished - 2000

Cite this

@article{ea203810c02311db9769000ea68e967b,
title = "Transferring End-user Orientation to Physical Distribution Action: Considering Supply Chain Management as a Logistical Marketing Approach",
keywords = "Fysisk distribution",
author = "Herbert Kotzab and Andreas Otto",
note = "Opstilling: 658.286 kot L{\o}be nr.: 013030",
year = "2000",
language = "English",
pages = "10",
journal = "Journal of Modern Business",

}

Transferring End-user Orientation to Physical Distribution Action : Considering Supply Chain Management as a Logistical Marketing Approach. / Kotzab, Herbert; Otto, Andreas.

In: Journal of Modern Business, 2000, p. 10.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Transferring End-user Orientation to Physical Distribution Action

T2 - Considering Supply Chain Management as a Logistical Marketing Approach

AU - Kotzab, Herbert

AU - Otto, Andreas

N1 - Opstilling: 658.286 kot Løbe nr.: 013030

PY - 2000

Y1 - 2000

KW - Fysisk distribution

M3 - Journal article

SP - 10

JO - Journal of Modern Business

JF - Journal of Modern Business

ER -