Tracking shifts in emotional responses to brands: A comparison of two studies

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2006
Number of pages	14
Publication status	Published - 2006
Event	The 5th International Conference on Research in Advertising (ICORIA) - Bath, United Kingdom Duration: 30 Jun 2006 → 1 Jul 2006 Conference number: 5

Conference	The 5th International Conference on Research in Advertising (ICORIA)
Number	5
Country/Territory	United Kingdom
City	Bath
Period	30/06/2006 → 01/07/2006

Handle.net

@conference{10e0d6e0086211dc9160000ea68e967b,

title = "Tracking shifts in emotional responses to brands: A comparison of two studies",

keywords = "udenforomr{\aa}de, Branding, Neuropsykologi, Emotioner",

author = "Flemming Hansen and Steen Lundsteen",

note = "L{\o}benr.: 071824; The 5th International Conference on Research in Advertising (ICORIA) ; Conference date: 30-06-2006 Through 01-07-2006",

year = "2006",

language = "English",

}