Tracking shifts in emotional responses to brands

A comparison of two studies

Flemming Hansen, Steen Lundsteen

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2006
Number of pages14
Publication statusPublished - 2006
EventThe 5th International Conference on Research in Advertising (ICORIA) - Bath, United Kingdom
Duration: 30 Jun 20061 Jul 2006
Conference number: 5

Conference

ConferenceThe 5th International Conference on Research in Advertising (ICORIA)
Number5
CountryUnited Kingdom
CityBath
Period30/06/200601/07/2006

Cite this

Hansen, F., & Lundsteen, S. (2006). Tracking shifts in emotional responses to brands: A comparison of two studies. Paper presented at The 5th International Conference on Research in Advertising (ICORIA), Bath, United Kingdom.
Hansen, Flemming ; Lundsteen, Steen. / Tracking shifts in emotional responses to brands : A comparison of two studies. Paper presented at The 5th International Conference on Research in Advertising (ICORIA), Bath, United Kingdom.14 p.
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title = "Tracking shifts in emotional responses to brands: A comparison of two studies",
keywords = "udenforomr{\aa}de, Branding, Neuropsykologi, Emotioner",
author = "Flemming Hansen and Steen Lundsteen",
note = "L{\o}benr.: 071824; null ; Conference date: 30-06-2006 Through 01-07-2006",
year = "2006",
language = "English",

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Hansen, F & Lundsteen, S 2006, 'Tracking shifts in emotional responses to brands: A comparison of two studies' Paper presented at, Bath, United Kingdom, 30/06/2006 - 01/07/2006, .

Tracking shifts in emotional responses to brands : A comparison of two studies. / Hansen, Flemming; Lundsteen, Steen.

2006. Paper presented at The 5th International Conference on Research in Advertising (ICORIA), Bath, United Kingdom.

Research output: Contribution to conferencePaperResearch

TY - CONF

T1 - Tracking shifts in emotional responses to brands

T2 - A comparison of two studies

AU - Hansen, Flemming

AU - Lundsteen, Steen

N1 - Løbenr.: 071824

PY - 2006

Y1 - 2006

KW - udenforområde

KW - Branding

KW - Neuropsykologi

KW - Emotioner

M3 - Paper

ER -

Hansen F, Lundsteen S. Tracking shifts in emotional responses to brands: A comparison of two studies. 2006. Paper presented at The 5th International Conference on Research in Advertising (ICORIA), Bath, United Kingdom.