Tracking shifts in emotional responses to brands: A comparison of two studies

Flemming Hansen, Steen Lundsteen

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2006
Number of pages14
Publication statusPublished - 2006
EventThe 5th International Conference on Research in Advertising (ICORIA) - Bath, United Kingdom
Duration: 30 Jun 20061 Jul 2006
Conference number: 5

Conference

ConferenceThe 5th International Conference on Research in Advertising (ICORIA)
Number5
CountryUnited Kingdom
CityBath
Period30/06/200601/07/2006

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