Towards Innovation 5.0: The Role of Corporate Entrepreneurship

Recently, there has been a widespread recognition of Corporate Entrepreneurship (CE) as a means to facilitate innovation within firms. In this context, it is important to revisit the concept of innovation, through the lenses of Industry 5.0 and Society 5.0, in order to understand the role of innovation in this context. More specifically, Innovation 5.0 can be defined as an approach to support the development of resilient, human-centered, sustainable, and digitally driven businesses. Despite the interest in this topic, there is a lack of recent literature that examines the relationship between CE and innovation processes, resulting in a fragmented body of knowledge. The primary objective of this paper is to contribute to the existing literature on Corporate Entrepreneurship by bridging the gap and focusing on the role of CE in innovation processes. The aim is to gain a deeper understanding of how CE impacts business innovation activities and to highlight how CE can support companies in developing innovations that align with the Industry 5.0 paradigm. To achieve our goals, we conduct a Bibliometric Analysis employing and Bibliographic Coupling analysis to find linkages between the CE and Innovation literature. More specifically, an ad hoc protocol has been developed for this BA. The selection of articles occurred in three steps, with Scopus being the chosen database due to its extensive coverage of indexed publications. Two tools were used in this study: VOSviewer software for constructing and visualizing bibliometric networks, with magazines, and researchers, based on common citations or paternity relationships and Bibliometrix, an R package for running extensive science mapping analysis which allows authors to perform analyses and graphs for sources, author, and document level and conceptual, intellectual, and social knowledge structures. The analysis highlights six discussion topics with theoretical e practical implications how CE activities can contribute to defining a new approach to innovation within firms, referred to as Innovation 5.0. These findings shed light on the ways in which CE can play a pivotal role in shaping innovative strategies and practices within organizations.