The objective of this poster is to investigate the current practices of the top Norwegian social influencers on Instagram. We have chosen to focus on analysing social influencers on Instagram as (1) it is a popular choice of the main target group of 18-29-year-old females and (2) visual content on social media is generally and increasingly perceived as highly engaging social media content.
|Number of pages||1|
|Publication status||Published - 2018|
|Event||The 9th International Conference on Social Media & Society. SMSociety 2018 - Copenhagen Business School, Frederiksberg, Denmark|
Duration: 18 Jul 2018 → 20 Jul 2018
Conference number: 9
|Conference||The 9th International Conference on Social Media & Society. SMSociety 2018|
|Location||Copenhagen Business School|
|Period||18/07/2018 → 20/07/2018|
Bibliographical noteCBS Library does not have access to the material
Hogsnes, M., & Hansen, K. S. (2018). Towards an Understanding of How Norwegian Social Influencers Negotiate Consumerism and Feminism on Instagram. Poster session presented at The 9th International Conference on Social Media & Society. SMSociety 2018, Frederiksberg, Denmark.