Towards an Understanding of How Norwegian Social Influencers Negotiate Consumerism and Feminism on Instagram

Mathilde Hogsnes, Kjeld S. Hansen

Research output: Contribution to conferencePosterResearchpeer-review

Abstract

The objective of this poster is to investigate the current practices of the top Norwegian social influencers on Instagram. We have chosen to focus on analysing social influencers on Instagram as (1) it is a popular choice of the main target group of 18-29-year-old females and (2) visual content on social media is generally and increasingly perceived as highly engaging social media content.
Original languageEnglish
Publication date2018
Number of pages1
Publication statusPublished - 2018
EventThe 9th International Conference on Social Media & Society. SMSociety 2018 - Copenhagen Business School, Frederiksberg, Denmark
Duration: 18 Jul 201820 Jul 2018
Conference number: 9
http://socialmediaandsociety.org/past-conferences/2018-about/

Conference

ConferenceThe 9th International Conference on Social Media & Society. SMSociety 2018
Number9
LocationCopenhagen Business School
CountryDenmark
CityFrederiksberg
Period18/07/201820/07/2018
Internet address

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Cite this

Hogsnes, M., & Hansen, K. S. (2018). Towards an Understanding of How Norwegian Social Influencers Negotiate Consumerism and Feminism on Instagram. Poster session presented at The 9th International Conference on Social Media & Society. SMSociety 2018, Frederiksberg, Denmark.