Towards a Theory of Socially Shared Consumption: Literature Review, Taxonomy, and Research Agenda

Katrine Kunst, Ravi Vatrapu

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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    Recent years have seen an increased sharing of consumptive practices, experiences and evaluations on social media platforms. Such socially shared consumption can range from electronic word-of-mouth to formal online reviews as well as automated product mentions facilitated by social media applications Based on a review of extant emerging literature on this topic as well as of literature on relevant topics such as social influence, online reviews, theories of the extended self and conspicuous consumption, this paper proposes a new concept, “socially shared consumption” and a taxonomy for better understanding and analysing the growing phenomenon of consumers’ social sharing of consumption on social media platforms The taxonomy consists of five dimensions of socially shared consumption: Phase, Automation, Formality, Expressiveness, and Sentiment. The primary contributions of this research-in-progress paper are (a) description and definition of the new concept of socially shared consumption, (b) preliminary proposal of a taxonomy of socially shared consumption, and (c) outline of a research agenda to conduct theory-based empirical studies of socially shared consumption phenomena.
    Original languageEnglish
    Title of host publicationECIS 2014 Proceedings
    EditorsMichel Avital, Jan Marco Leimeister, Ulrike Schultze
    Number of pages11
    Place of PublicationAtlanta, GA
    PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publication date2014
    Article numberPaper 1062
    ISBN (Print)9780991556700
    Publication statusPublished - 2014
    Event22nd European Conference on Information Systems, ECIS 2014: Digital Work, Digital Life - David Intercontinental Hotel, Tel Aviv, Israel
    Duration: 9 Jun 201411 Jun 2014
    Conference number: 22


    Conference22nd European Conference on Information Systems, ECIS 2014
    LocationDavid Intercontinental Hotel
    CityTel Aviv
    Internet address
    SeriesProceedings of the European Conference on Information Systems

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