Towards a Generation of Artificially Intelligent Strategy Tools: The SWOT Bot

Christian Au, Till J. Winkler, Herbert Paul

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Strategy tools are widely used to inform the complex and unstructured decision making of firms. Although software has evolved to support strategy analysis, such digital strategy tools still require heavy manual work especially on the data input and processing levels, making their use time-intensive, costly, and susceptible to biases. This design research presents the ‘SWOT Bot’, a digital strategy tool that exploits recent advances in natural language processing (NLP) to perform a SWOT (strengths, weaknesses, opportunities, threats) analysis. Our artifact uses a feed reader, an NLP pipeline, and a visual interface to automatically extract information from a text corpus (e.g., analyst reports) and present it to the user. We argue that the SWOT Bot reduces time and adds objectivity to strategy analyses while allowing the human-in-the-loop to focus on value-adding tasks. Besides providing a functioning prototype, our work provides three general design principles for the development of next-generation digital strategy tools
Original languageEnglish
Title of host publicationProceedings of the 30th European Conference on Information Systems (ECIS)
Number of pages11
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2022
Article number63
Publication statusPublished - 2022
EventThe 30th European Conference on Information Systems (ECIS) 2022: New Horizons in Digitally United Societies - Universitatea de Vest din Timișoara (UVT) / West University of Timişoara (WUT), Timisoara, Romania
Duration: 19 Jun 202224 Jun 2022
Conference number: 30


ConferenceThe 30th European Conference on Information Systems (ECIS) 2022
LocationUniversitatea de Vest din Timișoara (UVT) / West University of Timişoara (WUT)
Internet address
SeriesProceedings of the European Conference on Information Systems


  • Decision support systems
  • Strategy tools
  • Strategic analysis
  • SWOT
  • Natural language processing
  • Design science

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