Toward an Understanding of the Behavioral, Psychological, and Neural Mechanisms Underlying Aesthetic Package Design

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Original language	English
Publication date	2011
Number of pages	3
Publication status	Published - 2011
Event	AMA Winter Marketing Educators' Conference 2011 : Marketing Theory and Applications - Austin, TX, United States Duration: 18 Feb 2011 → 20 Feb 2011 Conference number: 22

Conference	AMA Winter Marketing Educators' Conference 2011
Number	22
Country/Territory	United States
City	Austin, TX
Period	18/02/2011 → 20/02/2011

Access to Document

@conference{f6e6effa4a2a4971a7ca2a8eb295e2f1,

title = "Toward an Understanding of the Behavioral, Psychological, and Neural Mechanisms Underlying Aesthetic Package Design",

author = "Martin Reimann and Judith Zaichkowsky and Carolin Neuhaus and Thomas Bender and Bernd Weber",

year = "2011",

language = "English",

note = "AMA Winter Marketing Educators' Conference 2011 ; Conference date: 18-02-2011 Through 20-02-2011",

}

Toward an Understanding of the Behavioral, Psychological, and Neural Mechanisms Underlying Aesthetic Package Design. / Reimann, Martin; Zaichkowsky, Judith ; Neuhaus, Carolin et al.
2011. Abstract from AMA Winter Marketing Educators' Conference 2011 , Austin, TX, United States.

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

TY - ABST

T1 - Toward an Understanding of the Behavioral, Psychological, and Neural Mechanisms Underlying Aesthetic Package Design

AU - Reimann, Martin

AU - Zaichkowsky, Judith

AU - Neuhaus, Carolin

AU - Bender, Thomas

AU - Weber, Bernd

N1 - Conference code: 22

PY - 2011

Y1 - 2011

M3 - Conference abstract for conference

T2 - AMA Winter Marketing Educators' Conference 2011

Y2 - 18 February 2011 through 20 February 2011

ER -