Toward an Understanding of the Behavioral, Psychological, and Neural Mechanisms Underlying Aesthetic Package Design

Martin Reimann, Judith Zaichkowsky, Carolin Neuhaus, Thomas Bender, Bernd Weber

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2011
Number of pages3
Publication statusPublished - 2011
EventAMA Winter Marketing Educators' Conference 2011 : Marketing Theory and Applications - Austin, TX, United States
Duration: 18 Feb 201120 Feb 2011
Conference number: 22

Conference

ConferenceAMA Winter Marketing Educators' Conference 2011
Number22
CountryUnited States
CityAustin, TX
Period18/02/201120/02/2011

Cite this

Reimann, M., Zaichkowsky, J., Neuhaus, C., Bender, T., & Weber, B. (2011). Toward an Understanding of the Behavioral, Psychological, and Neural Mechanisms Underlying Aesthetic Package Design. Abstract from AMA Winter Marketing Educators' Conference 2011 , Austin, TX, United States.
Reimann, Martin ; Zaichkowsky, Judith ; Neuhaus, Carolin ; Bender, Thomas ; Weber, Bernd. / Toward an Understanding of the Behavioral, Psychological, and Neural Mechanisms Underlying Aesthetic Package Design. Abstract from AMA Winter Marketing Educators' Conference 2011 , Austin, TX, United States.3 p.
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author = "Martin Reimann and Judith Zaichkowsky and Carolin Neuhaus and Thomas Bender and Bernd Weber",
year = "2011",
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note = "null ; Conference date: 18-02-2011 Through 20-02-2011",

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Reimann, M, Zaichkowsky, J, Neuhaus, C, Bender, T & Weber, B 2011, 'Toward an Understanding of the Behavioral, Psychological, and Neural Mechanisms Underlying Aesthetic Package Design', Austin, TX, United States, 18/02/2011 - 20/02/2011, .

Toward an Understanding of the Behavioral, Psychological, and Neural Mechanisms Underlying Aesthetic Package Design. / Reimann, Martin; Zaichkowsky, Judith ; Neuhaus, Carolin; Bender, Thomas; Weber, Bernd.

2011. Abstract from AMA Winter Marketing Educators' Conference 2011 , Austin, TX, United States.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

TY - ABST

T1 - Toward an Understanding of the Behavioral, Psychological, and Neural Mechanisms Underlying Aesthetic Package Design

AU - Reimann, Martin

AU - Zaichkowsky, Judith

AU - Neuhaus, Carolin

AU - Bender, Thomas

AU - Weber, Bernd

PY - 2011

Y1 - 2011

M3 - Conference abstract for conference

ER -

Reimann M, Zaichkowsky J, Neuhaus C, Bender T, Weber B. Toward an Understanding of the Behavioral, Psychological, and Neural Mechanisms Underlying Aesthetic Package Design. 2011. Abstract from AMA Winter Marketing Educators' Conference 2011 , Austin, TX, United States.