Toward an Understanding of the Behavioral, Psychological, and Neural Mechanisms Underlying Aesthetic Package Design

Martin Reimann, Judith Zaichkowsky, Carolin Neuhaus, Thomas Bender, Bernd Weber

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2011
Number of pages3
Publication statusPublished - 2011
EventAMA Winter Marketing Educators' Conference 2011 : Marketing Theory and Applications - Austin, TX, United States
Duration: 18 Feb 201120 Feb 2011
Conference number: 22


ConferenceAMA Winter Marketing Educators' Conference 2011
Country/TerritoryUnited States
CityAustin, TX

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