Toward an Integrative Model of Global Business Strategy

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    In this paper, we first review the development of the strategy field by introducing Hoskisson et al.’s (1999) notion of ‘swings of a pendulum’. With problematization of this notion, we then offer an alternative interpretation of the advancement of strategy knowledge, namely, a recursive fragmentation-integration-fragmentation-integration upward spiral. In response to the call for integrative approach to strategic management research, we propose an integrative model of global business strategy that aims at integrating not only strategy and IB but also the different paradigms within the strategy field. We also discuss the merit and limitation of our model.
    Original languageEnglish
    Publication date2012
    Publication statusPublished - 2012
    EventSMS Special Conference China: Competing and Cooperating in and for China - Hotel Dong Fang, Guangzhou, China
    Duration: 14 Dec 201216 Dec 2012


    ConferenceSMS Special Conference China
    LocationHotel Dong Fang
    Internet address

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