Abstract
| Original language | English |
|---|---|
| Journal | Administrative Science Quarterly |
| Volume | 62 |
| Issue number | 4 |
| Pages (from-to) | 657-697 |
| Number of pages | 41 |
| ISSN | 0001-8392 |
| DOIs | |
| Publication status | Published - Dec 2017 |
Bibliographical note
Published online: 31. January 2017Keywords
- Organizational history
- Historicizing
- Brewing industry
- Authenticity
- Organizational identity
- Carlsberg Group
Cite this
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Toward a Theory of Using History Authentically : Historicizing in the Carlsberg Group. / Hatch, Mary Jo; Schultz, Majken.
In: Administrative Science Quarterly, Vol. 62, No. 4, 12.2017, p. 657-697.Research output: Contribution to journal › Journal article › Research › peer-review
TY - JOUR
T1 - Toward a Theory of Using History Authentically
T2 - Historicizing in the Carlsberg Group
AU - Hatch, Mary Jo
AU - Schultz, Majken
N1 - Published online: 31. January 2017
PY - 2017/12
Y1 - 2017/12
N2 - Drawing on interviews, archival material, and observation, this article investigates how and why, on two different occasions, actors at the Carlsberg Group headquartered in Denmark were inspired to use a particular historical artifact, the Latin phrase Semper Ardens, carved above a doorway. Used first as the inspiration for naming a new line of handcrafted beers, ten years later it became the motto featured in the company’s identity statement. Findings describe a temporal pattern of micro-level activities that accounts for how actors used this historical material and, in doing so, lent the authenticity of history to their actions, a phenomenon we term organizational historicizing. Analysis of historicizing activities revealed five micro-processes: rediscovering, recontextualizing, reclaiming, renewing, and re-embedding of an artifact in organizational history. Relationships between the micro-processes, explained in terms of authenticity, power, and identity, are theorized in a process model describing organizational historicizing. The findings show the importance of history when establishing claims to authenticity and how history becomes relevant to present and future activities. We also show that latent history can be revived for use in future historicizing.
AB - Drawing on interviews, archival material, and observation, this article investigates how and why, on two different occasions, actors at the Carlsberg Group headquartered in Denmark were inspired to use a particular historical artifact, the Latin phrase Semper Ardens, carved above a doorway. Used first as the inspiration for naming a new line of handcrafted beers, ten years later it became the motto featured in the company’s identity statement. Findings describe a temporal pattern of micro-level activities that accounts for how actors used this historical material and, in doing so, lent the authenticity of history to their actions, a phenomenon we term organizational historicizing. Analysis of historicizing activities revealed five micro-processes: rediscovering, recontextualizing, reclaiming, renewing, and re-embedding of an artifact in organizational history. Relationships between the micro-processes, explained in terms of authenticity, power, and identity, are theorized in a process model describing organizational historicizing. The findings show the importance of history when establishing claims to authenticity and how history becomes relevant to present and future activities. We also show that latent history can be revived for use in future historicizing.
KW - Organizational history
KW - Historicizing
KW - Brewing industry
KW - Authenticity
KW - Organizational identity
KW - Carlsberg Group
KW - Organizational history
KW - Historicizing
KW - Brewing industry
KW - Authenticity
KW - Organizational identity
KW - Carlsberg Group
UR - https://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=954921333016&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes
U2 - 10.1177/0001839217692535
DO - 10.1177/0001839217692535
M3 - Journal article
VL - 62
SP - 657
EP - 697
JO - Administrative Science Quarterly
JF - Administrative Science Quarterly
SN - 0001-8392
IS - 4
ER -