Toward a Theory of Using History Authentically: Historicizing in the Carlsberg Group

Mary Jo Hatch, Majken Schultz

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Drawing on interviews, archival material, and observation, this article investigates how and why, on two different occasions, actors at the Carlsberg Group headquartered in Denmark were inspired to use a particular historical artifact, the Latin phrase Semper Ardens, carved above a doorway. Used first as the inspiration for naming a new line of handcrafted beers, ten years later it became the motto featured in the company’s identity statement. Findings describe a temporal pattern of micro-level activities that accounts for how actors used this historical material and, in doing so, lent the authenticity of history to their actions, a phenomenon we term organizational historicizing. Analysis of historicizing activities revealed five micro-processes: rediscovering, recontextualizing, reclaiming, renewing, and re-embedding of an artifact in organizational history. Relationships between the micro-processes, explained in terms of authenticity, power, and identity, are theorized in a process model describing organizational historicizing. The findings show the importance of history when establishing claims to authenticity and how history becomes relevant to present and future activities. We also show that latent history can be revived for use in future historicizing.
Drawing on interviews, archival material, and observation, this article investigates how and why, on two different occasions, actors at the Carlsberg Group headquartered in Denmark were inspired to use a particular historical artifact, the Latin phrase Semper Ardens, carved above a doorway. Used first as the inspiration for naming a new line of handcrafted beers, ten years later it became the motto featured in the company’s identity statement. Findings describe a temporal pattern of micro-level activities that accounts for how actors used this historical material and, in doing so, lent the authenticity of history to their actions, a phenomenon we term organizational historicizing. Analysis of historicizing activities revealed five micro-processes: rediscovering, recontextualizing, reclaiming, renewing, and re-embedding of an artifact in organizational history. Relationships between the micro-processes, explained in terms of authenticity, power, and identity, are theorized in a process model describing organizational historicizing. The findings show the importance of history when establishing claims to authenticity and how history becomes relevant to present and future activities. We also show that latent history can be revived for use in future historicizing.
LanguageEnglish
JournalAdministrative Science Quarterly
Volume62
Issue number4
Pages657-697
Number of pages41
ISSN0001-8392
DOIs
StatePublished - Dec 2017

Bibliographical note

Published online: 31. January 2017

Keywords

  • Organizational history
  • Historicizing
  • Brewing industry
  • Authenticity
  • Organizational identity
  • Carlsberg Group

Cite this

@article{354d1d5ac1dd48ba8368e3de86a365a7,
title = "Toward a Theory of Using History Authentically: Historicizing in the Carlsberg Group",
abstract = "Drawing on interviews, archival material, and observation, this article investigates how and why, on two different occasions, actors at the Carlsberg Group headquartered in Denmark were inspired to use a particular historical artifact, the Latin phrase Semper Ardens, carved above a doorway. Used first as the inspiration for naming a new line of handcrafted beers, ten years later it became the motto featured in the company’s identity statement. Findings describe a temporal pattern of micro-level activities that accounts for how actors used this historical material and, in doing so, lent the authenticity of history to their actions, a phenomenon we term organizational historicizing. Analysis of historicizing activities revealed five micro-processes: rediscovering, recontextualizing, reclaiming, renewing, and re-embedding of an artifact in organizational history. Relationships between the micro-processes, explained in terms of authenticity, power, and identity, are theorized in a process model describing organizational historicizing. The findings show the importance of history when establishing claims to authenticity and how history becomes relevant to present and future activities. We also show that latent history can be revived for use in future historicizing.",
keywords = "Organizational history, Historicizing, Brewing industry, Authenticity, Organizational identity, Carlsberg Group, Organizational history, Historicizing, Brewing industry, Authenticity, Organizational identity, Carlsberg Group",
author = "Hatch, {Mary Jo} and Majken Schultz",
note = "Published online: 31. January 2017",
year = "2017",
month = "12",
doi = "10.1177/0001839217692535",
language = "English",
volume = "62",
pages = "657--697",
journal = "Administrative Science Quarterly",
issn = "0001-8392",
publisher = "Sage Publications, Inc.",
number = "4",

}

Toward a Theory of Using History Authentically : Historicizing in the Carlsberg Group. / Hatch, Mary Jo; Schultz, Majken.

In: Administrative Science Quarterly, Vol. 62, No. 4, 12.2017, p. 657-697.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Toward a Theory of Using History Authentically

T2 - Administrative Science Quarterly

AU - Hatch,Mary Jo

AU - Schultz,Majken

N1 - Published online: 31. January 2017

PY - 2017/12

Y1 - 2017/12

N2 - Drawing on interviews, archival material, and observation, this article investigates how and why, on two different occasions, actors at the Carlsberg Group headquartered in Denmark were inspired to use a particular historical artifact, the Latin phrase Semper Ardens, carved above a doorway. Used first as the inspiration for naming a new line of handcrafted beers, ten years later it became the motto featured in the company’s identity statement. Findings describe a temporal pattern of micro-level activities that accounts for how actors used this historical material and, in doing so, lent the authenticity of history to their actions, a phenomenon we term organizational historicizing. Analysis of historicizing activities revealed five micro-processes: rediscovering, recontextualizing, reclaiming, renewing, and re-embedding of an artifact in organizational history. Relationships between the micro-processes, explained in terms of authenticity, power, and identity, are theorized in a process model describing organizational historicizing. The findings show the importance of history when establishing claims to authenticity and how history becomes relevant to present and future activities. We also show that latent history can be revived for use in future historicizing.

AB - Drawing on interviews, archival material, and observation, this article investigates how and why, on two different occasions, actors at the Carlsberg Group headquartered in Denmark were inspired to use a particular historical artifact, the Latin phrase Semper Ardens, carved above a doorway. Used first as the inspiration for naming a new line of handcrafted beers, ten years later it became the motto featured in the company’s identity statement. Findings describe a temporal pattern of micro-level activities that accounts for how actors used this historical material and, in doing so, lent the authenticity of history to their actions, a phenomenon we term organizational historicizing. Analysis of historicizing activities revealed five micro-processes: rediscovering, recontextualizing, reclaiming, renewing, and re-embedding of an artifact in organizational history. Relationships between the micro-processes, explained in terms of authenticity, power, and identity, are theorized in a process model describing organizational historicizing. The findings show the importance of history when establishing claims to authenticity and how history becomes relevant to present and future activities. We also show that latent history can be revived for use in future historicizing.

KW - Organizational history

KW - Historicizing

KW - Brewing industry

KW - Authenticity

KW - Organizational identity

KW - Carlsberg Group

KW - Organizational history

KW - Historicizing

KW - Brewing industry

KW - Authenticity

KW - Organizational identity

KW - Carlsberg Group

UR - https://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=954921333016&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes

U2 - 10.1177/0001839217692535

DO - 10.1177/0001839217692535

M3 - Journal article

VL - 62

SP - 657

EP - 697

JO - Administrative Science Quarterly

JF - Administrative Science Quarterly

SN - 0001-8392

IS - 4

ER -