Tourism Ethnocentrism and its Effects on Tourist and Resident Behavior

Florian Kock, Alexander Josiassen, A. George Assaf, Ingo Karpen, Francis Farrelly

Research output: Contribution to journalJournal articleResearchpeer-review

1193 Downloads (Pure)


People often demonstrate a home country bias toward their own nation over other nations. This bias is an important determinant of their behavior. Drawing on seminal research from marketing and psychology, the authors provide the first investigation of the tourism ethnocentrism (TE) phenomenon that captures tourists’ and residents’ motivation to support the domestic tourism economy. The research reported herein develops the parsimonious, reliable, and valid TE scale, and provides an empirical test thereof. The results show that TE is an important means to investigate both tourists’ and residents’ behavior. It drives tourists’ willingness to engage in and recommend domestic tourism, as well as residents’ support for domestic tourism development. The results further reveal that higher levels of tourists’ “perceived self-efficacy to contribute to the domestic economy” and lower levels of “perceived economy support of others” strengthen TE’s effect. The authors discuss the implications of these findings for research and practice.
Original languageEnglish
JournalJournal of Travel Research
Issue number3
Pages (from-to)427-439
Number of pages13
Publication statusPublished - 2019

Bibliographical note

Published online: 27. February 2018.


  • Tourism ethnocentrism
  • Home country bias
  • Tourist behavior
  • Tourist psychology

Cite this