Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2015
Number of pages7
Publication statusPublished - 2015
EventFrench-Austrian-German Workshop on Consumer Behaviour: Context Matters! - Universität Bayreuth, Bayreuth, Germany
Duration: 26 Nov 201527 Nov 2015
http://www.marketing.uni-bayreuth.de/de/research/FAG/index.html

Workshop

WorkshopFrench-Austrian-German Workshop on Consumer Behaviour
LocationUniversität Bayreuth
CountryGermany
CityBayreuth
Period26/11/201527/11/2015
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Haurum, H., Beckmann, S. C., von Wallpach, S., & Bjerre, M. (2015). Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services. Paper presented at French-Austrian-German Workshop on Consumer Behaviour, Bayreuth, Germany.
Haurum, Helle ; Beckmann, Suzanne C. ; von Wallpach, Sylvia ; Bjerre, Mogens. / Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services. Paper presented at French-Austrian-German Workshop on Consumer Behaviour, Bayreuth, Germany.7 p.
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title = "Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services",
author = "Helle Haurum and Beckmann, {Suzanne C.} and {von Wallpach}, Sylvia and Mogens Bjerre",
note = "CBS Library does not have access to the material; null ; Conference date: 26-11-2015 Through 27-11-2015",
year = "2015",
language = "English",
url = "http://www.marketing.uni-bayreuth.de/de/research/FAG/index.html",

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Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services. / Haurum, Helle; Beckmann, Suzanne C.; von Wallpach, Sylvia; Bjerre, Mogens.

2015. Paper presented at French-Austrian-German Workshop on Consumer Behaviour, Bayreuth, Germany.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services

AU - Haurum, Helle

AU - Beckmann, Suzanne C.

AU - von Wallpach, Sylvia

AU - Bjerre, Mogens

N1 - CBS Library does not have access to the material

PY - 2015

Y1 - 2015

M3 - Paper

ER -

Haurum H, Beckmann SC, von Wallpach S, Bjerre M. Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services. 2015. Paper presented at French-Austrian-German Workshop on Consumer Behaviour, Bayreuth, Germany.