Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services

Helle Haurum, Suzanne C. Beckmann, Sylvia von Wallpach, Mogens Bjerre

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2015
Number of pages7
Publication statusPublished - 2015
EventFrench-Austrian-German Workshop on Consumer Behaviour: Context Matters! - Universität Bayreuth, Bayreuth, Germany
Duration: 26 Nov 201527 Nov 2015


WorkshopFrench-Austrian-German Workshop on Consumer Behaviour
LocationUniversität Bayreuth
Internet address

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