Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services

Helle Haurum, Suzanne C. Beckmann, Sylvia von Wallpach, Mogens Bjerre

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2015
Number of pages	7
Publication status	Published - 2015
Event	French-Austrian-German Workshop on Consumer Behaviour: Context Matters! - Universität Bayreuth, Bayreuth, Germany Duration: 26 Nov 2015 → 27 Nov 2015 http://www.marketing.uni-bayreuth.de/de/research/FAG/index.html

Workshop	French-Austrian-German Workshop on Consumer Behaviour
Location	Universität Bayreuth
Country/Territory	Germany
City	Bayreuth
Period	26/11/2015 → 27/11/2015
Internet address	http://www.marketing.uni-bayreuth.de/de/research/FAG/index.html

Handle.net

@conference{aa70202186ae4588bbd5f624e5f25915,

title = "Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services",

author = "Helle Haurum and Beckmann, {Suzanne C.} and {von Wallpach}, Sylvia and Mogens Bjerre",

year = "2015",

language = "English",

note = "French-Austrian-German Workshop on Consumer Behaviour ; Conference date: 26-11-2015 Through 27-11-2015",

url = "http://www.marketing.uni-bayreuth.de/de/research/FAG/index.html",

}