Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services

Helle Haurum, Suzanne C. Beckmann, Sylvia von Wallpach, Mogens Bjerre

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2015
Number of pages7
Publication statusPublished - 2015
EventFrench-Austrian-German Workshop on Consumer Behaviour: Context Matters! - Universität Bayreuth, Bayreuth, Germany
Duration: 26 Nov 201527 Nov 2015
http://www.marketing.uni-bayreuth.de/de/research/FAG/index.html

Workshop

WorkshopFrench-Austrian-German Workshop on Consumer Behaviour
LocationUniversität Bayreuth
CountryGermany
CityBayreuth
Period26/11/201527/11/2015
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this